Modern Logo for IMI Design

IMI DESIGN
MEP & BIM Services Arm of Infra Marine Innovations LLP
IMI Design requires a modern, engineered visual identity rooted in abstraction rather than literal mechanical elements. The brand mark should avoid obvious tools, pipes, or construction graphics and instead rely on intelligent geometry, structured forms, and clean typographic balance to communicate precision and forward-thinking design.

The identity must feel:

Engineered
Contemporary
Intelligent
Confident
Scalable
International

The logo should function seamlessly across BIM models, CAD title blocks, technical documentation, business presentations, and large-format applications such as trade-show banners.

The visual language should reflect digital engineering sophistication while remaining minimal and memorable.

Colour direction is open. The selected palette should feel professional, technical, and future-focused while remaining versatile across print, web, and CAD environments (light and dark backgrounds).

Legibility at small scale is critical.

Required Deliverables
Primary Logo

Full-colour master logo (horizontal layout preferred)

Variants

Monochrome (black)

Monochrome (white/reverse)

Dark-background optimized version

Icon-only mark (for favicon/social/profile)

File Formats (Professional Standard Package)
Vector (Editable / Master Files)

AI (Adobe Illustrator)

SVG (Web & scalable use)

EPS (Universal print compatibility)

PDF (Print-safe vector)

Raster (Exports)

PNG (transparent background)

JPG (white background)

Web-optimized PNG (small file size)

Favicon (32x32, 64x64)

Recommended Logo Sizes & Exports

These are the exact sizes you should request:

Website

Horizontal logo: 2000px wide PNG (transparent)

Header version: 600px wide PNG

Favicon: 32x32px + 64x64px

Social preview: 1200x630px

BIM / CAD Title Blocks

Black vector SVG

300dpi PNG at:

1500px wide

800px wide

Simplified small-scale version for 25mm width print use

Minimum clear legibility target:

Must remain readable at 20mm width

Letterhead

AI + PDF

300dpi PNG

Width ~120mm placement

CMYK version required

Site Helmets / Uniforms

Single colour vector (no gradients)

White version

Black version

1-colour embroidery-friendly version

Maximum detail thickness adjusted for stitching

Social Media

1080x1080px square

4000x4000px master export

Icon-only profile mark

Dark and light background versions

Colour System Recommendation

For a tech-forward BIM/MEP identity, here is a strong direction:

Primary

Deep Graphite
HEX: #1F252C
CMYK: 78, 65, 55, 60

Secondary

Electric Structural Blue
HEX: #1C6BE1
CMYK: 86, 60, 0, 0

Accent (Optional)

Engineering Teal
HEX: #00A3A6
CMYK: 80, 0, 30, 0

This combination:

Feels technical

Works on white & dark

Prints clean

Looks premium on helmets

Typography Direction

Avoid decorative fonts.

Strong recommended directions:

Option A (Modern Tech)

Eurostile / Exo / Sora

Option B (Luxury Minimal)

Helvetica Now / Avenir Next / Circular

Option C (Bold Engineered)

Montserrat Alternates / Nexa / Gotham

IMI → heavier weight
DESIGN → slightly lighter for hierarchy

Spec Sheet Should Include

Logo spacing grid

Minimum size rules

Clear space guide

RGB / CMYK / HEX values

Font names + weights

Usage examples (light/dark)

Professional Minimum Size Rules

To maintain clarity:

Icon + Text Logo
Minimum print width: 20mm

Digital
Minimum width: 120px

Icon-only
Minimum: 16px

Final Quality Checklist

You will have to confirm:

✓ Scales perfectly to favicon size
✓ Looks powerful in pure black
✓ Works on navy background
✓ No thin lines that disappear in embroidery
✓ Balanced negative space
✓ Strong silhouette (recognizable at 2 meters)