Modern Logo With Symbol & Text
Budget: ₹1,500 – ₹12,500 INR
Logo Design Project Brief – House of iolli
About the Brand
House of iolli is a premium fashion jewellery house based in Jaipur, India.
We create elevated, contemporary jewellery inspired by fine jewellery aesthetics using premium materials, gem stones, modern craftsmanship, and fashion-forward design.
Our target audience consists of modern women aged 20–45 who appreciate luxury, style, self-expression, and accessible sophistication.
The brand sits between fashion and fine jewellery — contemporary, elegant, editorial, and aspirational.
---
Project Objective
We are seeking an experienced luxury brand identity designer to create a distinctive logo system for House of iolli.
The logo should feel:
- Premium
- Fashion-forward
- Contemporary
- Minimalist
- Elegant
- Globally relevant
- Timeless rather than trendy
The identity should appeal to modern consumers, particularly Gen Z, Millennials, and emerging luxury buyers.
---
Brand Personality
Keywords:
- Quiet Luxury
- Modern Femininity
- Refined
- Editorial
- Sophisticated
- Aspirational
- Understated
- Fashion-led
- Design-conscious
Think:
- Jacquemus
- Toteme
- Rhode
- Skims
- Aime Leon Dore
- Gentle Monster
- Mejuri
- Missoma
Avoid traditional Indian jewellery store aesthetics.
---
Logo Requirements
Primary Logo
Text-based logo featuring:
HOUSE OF
iolli
Hierarchy is important:
- "HOUSE OF" should act as a luxury descriptor.
- "iolli" should be the hero wordmark.
The typography must clearly differentiate the letters:
i o l l i
Avoid any confusion between:
- I and L
- IOLLI and LOLLI
Readability is extremely important.
---
Symbol / Monogram
Create a unique standalone icon that can be used for:
- Jewellery stamping
- Packaging seals
- Website favicon
- Social media profile image
- Earring backs
- Product tags
The symbol should draw inspiration from:
- Gemstone facets
- Sparkle
- Precision
- Modern luxury
- Feminine strength
Avoid:
- Crowns
- Hearts
- Traditional jewellery motifs
- Generic luxury arches
- Overused floral symbols
The symbol should feel proprietary and timeless.
---
Design Style
Desired:
- Editorial luxury
- Fashion-house aesthetic
- Minimalist
- Clean geometry
- High-end typography
- Strong whitespace
- Modern sophistication
Avoid:
- 3D effects
- AI-looking gold embossing
- Heavy gradients
- Ornamental jewellery-store logos
- Wedding-focused aesthetics
- Overly traditional Indian motifs
The logo should look equally at home on:
- Luxury packaging
- Shopify website
- Instagram profile
- Exhibition displays
- International marketplaces
---
Preferred Color Direction
Primary Palette:
- Ivory (#F5F2EC)
- Charcoal (#2A2A2A)
Accent Palette:
- Champagne Gold (#C7A66A)
- Dust Rose (#D9C3BE)
- Sage Quartz (#C8CDC4)
Important:
The logo itself should not rely on metallic gold effects.
We prefer a modern luxury fashion approach rather than traditional gold jewellery branding.
---
Deliverables
1. Primary Logo
2. Secondary Logo
3. Monogram / Icon
4. Horizontal Version
5. Vertical Version
6. Black Version
7. White Version
8. Brand Color Palette
9. Typography Recommendations
10. Social Media Icon Version
11. Favicon Version
Final Files:
- AI
- EPS
- SVG
- PDF
- PNG
- JPG
---
What We Are Looking For
Please apply only if you have experience designing:
- Luxury brands
- Fashion brands
- Premium beauty brands
- Jewellery brands
- Contemporary lifestyle brands
When applying, please share:
- Portfolio
- Similar luxury branding projects
- Logo design process
- Estimated timeline
We are looking for a long-term branding partner, not just a logo designer.
Budget is flexible for exceptional work.
About the Brand
House of iolli is a premium fashion jewellery house based in Jaipur, India.
We create elevated, contemporary jewellery inspired by fine jewellery aesthetics using premium materials, gem stones, modern craftsmanship, and fashion-forward design.
Our target audience consists of modern women aged 20–45 who appreciate luxury, style, self-expression, and accessible sophistication.
The brand sits between fashion and fine jewellery — contemporary, elegant, editorial, and aspirational.
---
Project Objective
We are seeking an experienced luxury brand identity designer to create a distinctive logo system for House of iolli.
The logo should feel:
- Premium
- Fashion-forward
- Contemporary
- Minimalist
- Elegant
- Globally relevant
- Timeless rather than trendy
The identity should appeal to modern consumers, particularly Gen Z, Millennials, and emerging luxury buyers.
---
Brand Personality
Keywords:
- Quiet Luxury
- Modern Femininity
- Refined
- Editorial
- Sophisticated
- Aspirational
- Understated
- Fashion-led
- Design-conscious
Think:
- Jacquemus
- Toteme
- Rhode
- Skims
- Aime Leon Dore
- Gentle Monster
- Mejuri
- Missoma
Avoid traditional Indian jewellery store aesthetics.
---
Logo Requirements
Primary Logo
Text-based logo featuring:
HOUSE OF
iolli
Hierarchy is important:
- "HOUSE OF" should act as a luxury descriptor.
- "iolli" should be the hero wordmark.
The typography must clearly differentiate the letters:
i o l l i
Avoid any confusion between:
- I and L
- IOLLI and LOLLI
Readability is extremely important.
---
Symbol / Monogram
Create a unique standalone icon that can be used for:
- Jewellery stamping
- Packaging seals
- Website favicon
- Social media profile image
- Earring backs
- Product tags
The symbol should draw inspiration from:
- Gemstone facets
- Sparkle
- Precision
- Modern luxury
- Feminine strength
Avoid:
- Crowns
- Hearts
- Traditional jewellery motifs
- Generic luxury arches
- Overused floral symbols
The symbol should feel proprietary and timeless.
---
Design Style
Desired:
- Editorial luxury
- Fashion-house aesthetic
- Minimalist
- Clean geometry
- High-end typography
- Strong whitespace
- Modern sophistication
Avoid:
- 3D effects
- AI-looking gold embossing
- Heavy gradients
- Ornamental jewellery-store logos
- Wedding-focused aesthetics
- Overly traditional Indian motifs
The logo should look equally at home on:
- Luxury packaging
- Shopify website
- Instagram profile
- Exhibition displays
- International marketplaces
---
Preferred Color Direction
Primary Palette:
- Ivory (#F5F2EC)
- Charcoal (#2A2A2A)
Accent Palette:
- Champagne Gold (#C7A66A)
- Dust Rose (#D9C3BE)
- Sage Quartz (#C8CDC4)
Important:
The logo itself should not rely on metallic gold effects.
We prefer a modern luxury fashion approach rather than traditional gold jewellery branding.
---
Deliverables
1. Primary Logo
2. Secondary Logo
3. Monogram / Icon
4. Horizontal Version
5. Vertical Version
6. Black Version
7. White Version
8. Brand Color Palette
9. Typography Recommendations
10. Social Media Icon Version
11. Favicon Version
Final Files:
- AI
- EPS
- SVG
- PNG
- JPG
---
What We Are Looking For
Please apply only if you have experience designing:
- Luxury brands
- Fashion brands
- Premium beauty brands
- Jewellery brands
- Contemporary lifestyle brands
When applying, please share:
- Portfolio
- Similar luxury branding projects
- Logo design process
- Estimated timeline
We are looking for a long-term branding partner, not just a logo designer.
Budget is flexible for exceptional work.