Modern Consultancy Brand Kit
Budget: $30 – $250 AUD
Project: Capvera Brand Identity (Logo + Core Assets)
Capvera is a specialist consultancy focused on strengthening organisational capability and performance, particularly within professional and membership organisations.
The name Capvera comes from capability and truth — the brand is about bringing clarity to complex organisational problems.
Brand Positioning
Capvera should feel:
clear, not complex
structured, not abstract
calm, not corporate
credible, not sales-driven
This is not a typical consulting brand.
It should feel like an experienced operator bringing clarity and structure, not a large consulting firm.
Logo Direction
We are working from an existing concept:
lowercase capvera wordmark
paired with a minimal square symbol
the square represents:
structure
clarity
defining boundaries
“seeing things clearly”
The current direction includes:
a larger, open square form with a subtle accent line
balanced with a clean, modern sans-serif wordmark
What We Need From You
Refine and professionalise this direction into a production-ready logo system.
This includes:
Logo system
Primary horizontal logo (symbol + wordmark)
Secondary / stacked version
Icon-only version (square)
Light and dark variants
Visual Style Requirements
Modern minimalist
Strong use of whitespace
Precise geometry
No decorative elements
No generic consulting motifs (arrows, globes, etc.)
Colour Palette
Use the existing palette:
Deep slate: #2F3A45
Muted blue-grey: #5A6B7A
Teal accent: #5E8B7E
Off-white: #F7F8F6
Teal should be used sparingly as an accent, not dominant.
Typography Direction
Clean, contemporary sans-serif
Similar to Inter / Gotham / Neue Haas Grotesk
Lowercase wordmark preferred
Slight refinement of spacing/weight encouraged
Where the Brand Will Be Used
The identity needs to work across:
Website (primary touchpoint)
LinkedIn and digital profiles
Reports and capability frameworks
Business documents (Word, PowerPoint)
The brand should feel consistent in both digital and print contexts.
Deliverables
Logo files: AI, SVG, PNG (light + dark)
Icon-only version (for favicon and small use)
Business card design (85 × 55 mm)
Letterhead (Word + PDF)
Social assets (LinkedIn banner + profile)
Report template (PowerPoint or InDesign)
Brand Guidelines (Light)
Provide a simple style guide including:
Logo usage and spacing
Colour codes
Typography recommendations
Basic layout/spacing principles
Acceptance Criteria
Logo is clean, distinctive and not generic
Strong balance between symbol and wordmark
Works at small sizes (favicon, header)
Feels calm, precise and confident
All files supplied in editable + web-ready formats
Fonts are commercially usable
Timeline
Target turnaround: 1 week
References
We are aiming for:
refined, minimal, modern consulting brands
strong typography-led identities
clarity over decoration
Capvera is a specialist consultancy focused on strengthening organisational capability and performance, particularly within professional and membership organisations.
The name Capvera comes from capability and truth — the brand is about bringing clarity to complex organisational problems.
Brand Positioning
Capvera should feel:
clear, not complex
structured, not abstract
calm, not corporate
credible, not sales-driven
This is not a typical consulting brand.
It should feel like an experienced operator bringing clarity and structure, not a large consulting firm.
Logo Direction
We are working from an existing concept:
lowercase capvera wordmark
paired with a minimal square symbol
the square represents:
structure
clarity
defining boundaries
“seeing things clearly”
The current direction includes:
a larger, open square form with a subtle accent line
balanced with a clean, modern sans-serif wordmark
What We Need From You
Refine and professionalise this direction into a production-ready logo system.
This includes:
Logo system
Primary horizontal logo (symbol + wordmark)
Secondary / stacked version
Icon-only version (square)
Light and dark variants
Visual Style Requirements
Modern minimalist
Strong use of whitespace
Precise geometry
No decorative elements
No generic consulting motifs (arrows, globes, etc.)
Colour Palette
Use the existing palette:
Deep slate: #2F3A45
Muted blue-grey: #5A6B7A
Teal accent: #5E8B7E
Off-white: #F7F8F6
Teal should be used sparingly as an accent, not dominant.
Typography Direction
Clean, contemporary sans-serif
Similar to Inter / Gotham / Neue Haas Grotesk
Lowercase wordmark preferred
Slight refinement of spacing/weight encouraged
Where the Brand Will Be Used
The identity needs to work across:
Website (primary touchpoint)
LinkedIn and digital profiles
Reports and capability frameworks
Business documents (Word, PowerPoint)
The brand should feel consistent in both digital and print contexts.
Deliverables
Logo files: AI, SVG, PNG (light + dark)
Icon-only version (for favicon and small use)
Business card design (85 × 55 mm)
Letterhead (Word + PDF)
Social assets (LinkedIn banner + profile)
Report template (PowerPoint or InDesign)
Brand Guidelines (Light)
Provide a simple style guide including:
Logo usage and spacing
Colour codes
Typography recommendations
Basic layout/spacing principles
Acceptance Criteria
Logo is clean, distinctive and not generic
Strong balance between symbol and wordmark
Works at small sizes (favicon, header)
Feels calm, precise and confident
All files supplied in editable + web-ready formats
Fonts are commercially usable
Timeline
Target turnaround: 1 week
References
We are aiming for:
refined, minimal, modern consulting brands
strong typography-led identities
clarity over decoration