Modern Brand Identity Package
Budget: ₹1,500 – ₹12,500 INR
I’m refreshing my company’s visual presence and need a cohesive identity created from the ground up.
The centerpiece is a modern-style logo built around a warm palette—think confident reds, energetic oranges, and uplifting yellows. I want that color energy carried consistently into every touch-point you’ll design.
Brand guidelines will zero-in on typography. Please specify primary and secondary typefaces, hierarchy rules, tracking/leading ranges, and any do’s & don’ts for pairing so future collateral stays on brand.
Deliverables
• Logo: full-color, one-color, and monochrome variants supplied as AI, SVG, PDF, PNG, and EPS
• Brand guidelines PDF focused on typography, including color breakdowns (CMYK, RGB, HEX) and clear-space rules for logo usage
• Editable business card layout (front & back) sized for standard print, with print-ready PDF and source files
• Coordinated letterhead in both print (A4 & US Letter) and Word template formats
• HTML email signature that renders correctly in Outlook, Gmail, Apple Mail, and mobile clients
Acceptance criteria
1. Logo remains crisp at any size and passes legibility checks at 25 px height.
2. Typography section in guidelines details font licenses or free-for-commercial-use sources.
3. All files organised into clearly named folders: Logo, Guidelines, Print, and Digital.
4. Final assets delivered via a single cloud link or compressed archive.
Preferred tools: Adobe Illustrator, InDesign, Photoshop (or equivalent vector/desktop-publishing software).
If you have suggestions to elevate the warm palette or streamline the collateral, I’m open to creative input—as long as the look stays modern and consistent.
The centerpiece is a modern-style logo built around a warm palette—think confident reds, energetic oranges, and uplifting yellows. I want that color energy carried consistently into every touch-point you’ll design.
Brand guidelines will zero-in on typography. Please specify primary and secondary typefaces, hierarchy rules, tracking/leading ranges, and any do’s & don’ts for pairing so future collateral stays on brand.
Deliverables
• Logo: full-color, one-color, and monochrome variants supplied as AI, SVG, PDF, PNG, and EPS
• Brand guidelines PDF focused on typography, including color breakdowns (CMYK, RGB, HEX) and clear-space rules for logo usage
• Editable business card layout (front & back) sized for standard print, with print-ready PDF and source files
• Coordinated letterhead in both print (A4 & US Letter) and Word template formats
• HTML email signature that renders correctly in Outlook, Gmail, Apple Mail, and mobile clients
Acceptance criteria
1. Logo remains crisp at any size and passes legibility checks at 25 px height.
2. Typography section in guidelines details font licenses or free-for-commercial-use sources.
3. All files organised into clearly named folders: Logo, Guidelines, Print, and Digital.
4. Final assets delivered via a single cloud link or compressed archive.
Preferred tools: Adobe Illustrator, InDesign, Photoshop (or equivalent vector/desktop-publishing software).
If you have suggestions to elevate the warm palette or streamline the collateral, I’m open to creative input—as long as the look stays modern and consistent.