Minimalist Urban Lifestyle Brand Development

■ Overview
We're building the Sarada brand to reflect urban street culture, lifestyle minimalism, and a warm community vibe. I'm inspired by brands that integrate design with lifestyle and community.

■ Scope of work
1. Brand Identity Design Kit: Cohesive identity reflecting an urban, minimal, community-driven lifestyle.

2. Logo Refinement & Adaptation: Refine or adapt the existing Sarada logo to match the updated concept. Deliver editable files in .ai and .psd.

3. Brand Voice & Messaging Framework - Define a genuine and consistent tone for:
– Blog articles: lifestyle and community storytelling
– LinkedIn posts: concise, warm, professional community updates

4. Social Media Brand Kit (Instagram-Focused)
Develop a cohesive kit with color palette, typography, visual direction, and caption tone. Include editable Canva templates for:
– Feed posts (single + carousel), Reels covers, Stories, Highlights, and Community Spotlights

5. Add a content rhythm guide balancing lifestyle, community, and informational posts.

6. Custom Iconography Set: Design a simple, cohesive icon set aligned with Sarada’s lifestyle tone.

7. Visual Direction Guide: Define a visual style and imagery guide emphasizing minimal,

■ References
• Local Stitch
• Instagram: https://www.instagram.com/localstitch
• Website: https://localstitch.town | https://localstitch.kr

• Homes in Korea
• Instagram: https://www.instagram.com/homessignature
• Website: https://homessignature.site/

• Mangrove
• Instagram: https://www.instagram.com/mangrove.city
• Website: https://www.instagram.com/iam.ep___/

• Episode
• Instagram: https://www.instagram.com/iam.ep___
• Website: https://www.epsd.co.kr/en

• ONELIFE
• Instagram: https://www.instagram.com/onelifedxb
• Website: https://www.onelifedxb.com/

• Zerobase
• Instagram: https://www.instagram.com/zerobase.ca

■ Company details
- Company name: Sarada
- Location: Korea
- We're building a lifestyle brand that embodies urban street culture, lifestyle minimalism, and community warmth.
- The services of ours will be long/short-term stays for foreigners visiting korea who are in their 20s - 30s
- Lifestyle


■ Brand style
Minimalist, Other