Minimalist Streetwear Brand Identity

Job ID: 40266316

Budget: $750 – $1,500 AUD

I am building a modern streetwear brand and am seeking a designer with strong experience in fashion or streetwear branding to create a cohesive and elevated brand identity.

Scope of work:
• Primary logo (wordmark or symbol-led) • Secondary logo / mark variation • Monochrome brand palette (black, white, tonal neutrals) • Typography system (primary and secondary typefaces) • Basic brand usage guidelines • Logo mockups on garment applications (hoodie embroidery, neck label, hang tag)

Creative direction:
The brand aesthetic is minimalist, structured, and modern. The identity should feel confident, refined, and timeless rather than trend-driven or graphic-heavy.
The logo must work strongly in black and white and translate well to embroidery and garment printing.

I am not looking for a generic icon + text logo. I am looking for a strong fashion-forward identity system.

Ideal designer:
• Proven experience in streetwear or fashion branding • Strong typography skills • Clean, high-end portfolio presentation • Ability to create brand systems, not just single logos
Please share 2–3 relevant fashion or streetwear branding projects. Applications without relevant portfolio examples will not be considered.