Minimalist Logo for Robex Beton

I’m refreshing the Robex Beton brand and need a clean, minimalist logo that instantly communicates “concrete” without feeling bulky or dated. Think of a mark that can live comfortably on site signage, trucks, invoices, social media and safety helmets alike. The company name must remain readable, but the graphic element should hint at concrete—this could be an abstract slab, a stylised trowel, a subtle texture pattern, or another clever nod you feel fits a modern aesthetic.

What I expect from you:
• 3–4 initial concepts that explore different minimalist takes on a concrete theme
• Two rounds of refinements on the chosen direction
• Final files in AI, EPS, SVG, PDF, plus RGB and CMYK PNGs with transparent backgrounds
• A quick style sheet noting colours, fonts (free for commercial use), and spacing guidelines

The design needs to scale perfectly from a favicon to a billboard, stay legible in one colour, and look sharp in both digital and print contexts. If you love stripping visuals down to their essence while still telling a story, this project should feel like home.