Minimalist LÖYTÖ24 Logo

I’m launching LÖYTÖ24, an online shop that carries a broad mix of budget-friendly products, and I need a clean, inviting logo to anchor the brand. My taste leans toward a minimalistic look—simple lines, no clutter—yet it still has to feel lively enough to encourage visitors to browse and buy.

Color direction
I picture a calm, “selling” palette with blue as the primary hue, but I’m open to your expert suggestions if you see a tint or tone that will relax shoppers even better. I do want the overall impression to stay light rather than heavy or saturated. Client like blue and yellow colors.

Graphic element
Instead of literal product icons, I prefer abstract shapes that hint at variety without boxing the brand into any single category. Think subtle curves or geometric touches that add personality while keeping the focus on the name. BUT! It can be without any graphic element, please offer different options.

Brand name treatment
Please keep the special character in LÖYTÖ24 intact and legible at all sizes, from favicon to hero banner.

Deliverables (final hand-off)
• Scalable vector files (AI, SVG or EPS)
• High-res PNG with transparent background
• A quick guidelines sheet noting hex colors and typeface choices

If you can share one or two quick color alternatives alongside the main concept, that will help me lock in the perfect palette. Looking forward to seeing your minimalist magic.