Minimalist E-Commerce Brand Identity

I’m launching a new e-commerce venture and need a cohesive, modern-minimalist visual identity that feels timeless on-screen and in print. The look should rely on clean lines, generous negative space, and a restrained colour accent that can scale seamlessly from the website to packaging inserts and social media graphics.

Here’s what I need delivered:

• Logo suite – a primary logo plus responsive variations (icon, wordmark, monochrome), supplied in AI, SVG, PNG, and PDF.
• Colour palette – 4–6 strategic colours with HEX, RGB, and CMYK values, plus accessibility contrast notes.
• Typography system – paired fonts with hierarchy guidance and licensing or Google Fonts recommendations.
• Concise brand guidelines – a PDF detailing usage rules, safe-zones, minimum sizes, and do/don’ts to keep future assets consistent.

Files must be vector-based and editable (Adobe Illustrator preferred; Figma is fine if layers are tidy). I’ll share mood-board links and competitor references once we start so you can align quickly. Final approval hinges on how well the assets maintain clarity and legibility at both thumbnail and billboard scale, so please factor that into your design thinking.