Minimalist Coastal Wellness Branding

My wellbeing practice, Mônumental, is ready for a calm, modern visual identity that reflects our Anglesey roots while feeling instantly trustworthy to children, teens, and their families. We are a therapy business offering creative therapy to kids and teenagers and support packages to parents. I’m drawn to abstract coastal shapes—tide lines, gentle waves, or silhouettes inspired by the shoreline—rather than literal icons such as Penmon Lighthouse or the Menai Bridge. The overall mood should be soothing first and foremost, with understated modernity woven in. I have attached a first draft idea for reference.

The system has to scale effortlessly: a favicon on a browser tab, a full-width banner on the website, worksheets printed at home, and social-media posts that stay crisp on every screen. Please think through stroke weight, negative space, and legibility at both 24 px and 24 inches.

Key deliverables
• Primary logo (horizontal or stacked)
• Icon / sub-mark suitable for social media avatars
• Coastal-inspired colour palette: muted blues and complementary neutrals, supplied with HEX, RGB, CMYK values
• Typeface recommendations (web-safe or Google Font equivalents preferred)
• Final artwork in PNG, SVG, JPG, and print-ready PDF

A couple of practical notes
• Vector artwork is essential so everything from stickers to T-shirts remains sharp.
• I’m a small business, so sensible, value-conscious pricing and straightforward licensing are appreciated.

If you need any additional information about our services, audience, or Anglesey landmarks that inspire you, just let me know—I’m keen to see how you translate the island’s calm coastline into a timeless brand for Monumental.