Minimalist Brand Logo Design

PROJECT TITLE: Logo & Icon Design for Premium Travel-Tech Brand (Yanvara)

BRAND OVERVIEW:
Brand Name: Yanvara
Industry: Travel technology + premium travel essentials
Positioning: Intelligent travel, refined
Target Market: Modern travellers, digital nomads, professionals (25–45 years old)

Yanvara is a premium travel optimisation brand combining AI-powered trip planning with purpose-built travel essentials.

The brand should feel:
- Intelligent
- Minimal
- Premium
- Structured
- Modern
- Global

NOT playful.
NOT a travel agency.
NOT generic tourism.

WHAT WE NEED:
- Primary Wordmark Logo
- Icon / Brand Mark (standalone symbol)
- Horizontal logo lockup
- Stacked version
- Favicon / App icon version
- Brand colour palette
- Typography recommendation

Final files required in:
- AI / EPS (vector)
- SVG
- PNG (transparent)
- Black & white versions

FONT DIRECTION:
We prefer modern geometric sans-serif fonts.

Suggested references:
- Satoshi
- Neue Montreal
- General Sans
- Inter (premium customised kerning)

Logo should be:
- ALL CAPS: YANVARA
- Clean spacing
- Slight letter tracking
- Custom kerning for polish

Avoid:
- Script fonts
- Serif logos
- Rounded playful fonts
- Travel cliché typography

COLOUR DIRECTION:
Primary palette preference:

Option 1 (Premium Travel-Tech):
- Deep Navy: #0E1A2B
- Soft Sand: #E6E0D6
- Accent Gold: #C2A76D

Option 2 (Modern Tech):
- Charcoal: #1C1C1E
- Muted Teal: #1F4F5A
- Off White: #F5F5F3

Design must work in:
- Monochrome
- Black & white
- Single-colour emboss

No gradients.
No flashy colours.

ICON / SYMBOL DIRECTION:
We want a minimal, intelligent symbol.

Concept directions designers may explore:
- Abstract “Y” representing split path / direction
- Minimal forward vector or motion mark
- Geometric symbol representing intelligent movement
- Clean circular mark with directional element

Avoid:
- Airplanes
- Globes
- Mountains
- Map pins
- Obvious travel clichés

Icon must:
- Work as app icon
- Be recognisable at 24px
- Be scalable
- Feel premium

BRAND PERSONALITY:
Yanvara should feel like:
- A mobility technology brand
- A refined design-led company
- A modern travel intelligence platform

Comparable tone:
Premium tech brands, not tourism companies.

DELIVERABLES:
- Designer must provide:
- 3 initial logo concepts
- 2 icon directions
- Colour palette options
- Typography suggestion
- Mockups (website header, app icon, packaging)

Revisions included.

WHAT WE DO NOT WANT:
- Canva-style logos
- Stock icon reuse
- Overcomplicated illustrations
- Literal road graphics
- Cheap gradient designs

Minimalism is key.

OPTIONAL BONUS:
If designer has experience in:
- Tech startups
- Travel brands
- App-first brands

Please share portfolio links.