Minimalist Brand Identity Package

My upcoming web-based tool needs a sharp, cohesive identity before launch. I’m aiming for a modern, minimalist aesthetic—clean lines, restrained colour choices, and typography that feels fresh yet highly legible.

Here’s what I need created and documented:

• Primary logo in horizontal, stacked, and square formats
• Scalable icon and favicon that echo the logo concept
• Brand guideline concentrating on:
– Colour palette (hex, RGB, CMYK, usage notes)
– Typography pairing with hierarchy, weights, and web-safe fall-backs

The guideline should be compact enough for quick reference yet detailed enough that any designer or developer can apply it consistently across the site, slide decks, and future marketing assets.

Please share a portfolio piece that demonstrates strong minimalist work; a short note on your preferred design workflow (Sketch, Figma, Illustrator, etc.) is helpful but not mandatory. Final files should include editable source files plus ready-to-use PNG/SVG/ICO exports.

Looking forward to seeing how you distill everything into a crisp, memorable identity.