Mindfulness Brand Book for an Author involved in Adult Colouring Books and Children's Books & Logo Design

I want to create a brand book for Zara Lior, a brand focused on stress relief and mindfulness colouring books for adults and children's fiction picture books (The Viladette series). The brand should appeal to both children and adults, featuring elegant, gender-neutral designs. The logo needs to be versatile for use on various printed materials and merchandise.

- Design a full brand book for an author including logos and usage guidelines. Fonts and full information on pantone colours used.
- Also create a logo that can be used as a signature in books, a condensed version for spine, black and white version, inverse, symbol only, monogram and a main logo with at least 2 different options for each. I will also require a logo that I can use as a signature. Guide to usage of the logo must be included.
- the logo will also be used on Social Media - Create a corresponding logo separately for the usage on Social Media, such as Instagram, Facebook, Pinterest, etc.
- Ensure the logo can be used on printed and branded merchandise like books, tote bags, and meditation tea boxes, etc. The logo must look good on printed products.
- I will require the full colour palette as well as the font guide for the logo on a separate document. I would ideally like to use free fonts NOT paid ones.
- Typography guidelines for my books (Title, subtitle, headline & body fonts)
- Application mockups (e.g. book cover, tote bag, business card)
I will also need a mockup for stationery items, such as invoice, formal correspondence by mail, etc. the logo will be mainly used for printed materials so it must look good printed.
- Use pastel colours to appeal to both children and adults. I will share some of the illustrations to inspire you.
-Style: elegant, luxurious, playful, appealing to all genders, adults and children
- Include font suggestions or decisions, noting if a paid license is required. Happy to help you selecting the font. Ideally use free font.
- Deliver all logos in jpeg, png formats with no background and provide all source files in various formats. The formats of the source files will be discussed separately
- Sign an IP agreement (this will be provided) - without signing an IP agreement I am not able to appoint you.
- Revisions - 3 revisions
- Only applicants that quote Viladette in their first message will be considered. No automated applications.