Mexican Restaurant Branding - Sabor del Centro

We are looking for a graphic designer experienced in restaurant branding to create the full visual identity for Sabor del Centro, a Mexican restaurant and bar located in Puebla, Mexico.
The project should capture the authenticity and warmth of Mexican culture with a natural, elegant, and contemporary aesthetic, inspired by materials like clay, wood, and stone. We want a memorable, adaptable brand that feels genuine and rooted — perfect for menus, signage, uniforms, social media, and printed materials.
Deliverables include logo design, color palette, typography, basic brand manual, and key print and digital applications (menu, “Reserved” card, letterhead, name tags, signage, social media assets, etc.).
We value strong attention to detail, creative consistency, and realistic mockups. The identity should reflect the pride, hospitality, and flavor at the heart of Mexico.


Brand Identity Design Brief – “Sabor del Centro”
1. General Information
Brand name: Sabor del Centro
Business type: Mexican restaurant & bar
Location: Puebla, Mexico
Desired style: Traditional Mexican with a contemporary touch — warm, elegant, and authentic, inspired by earthy and natural tones.
2. Brand Concept
Sabor del Centro is a Mexican restaurant and bar located in the heart of Puebla.
It celebrates authentic Mexican cuisine and the spirit of togetherness found in the city’s historic center.
The concept blends tradition, flavor, and hospitality with a modern and refined image, deeply connected to the land and its ingredients.
The logo should convey:
Authentic Mexican identity without being folkloric.
Warmth, hospitality, and approachability.
Simplicity with natural elegance.
Inspiration drawn from colonial Puebla architecture and materials such as clay, stone, and wood.
3. Project Objective
To create a cohesive and professional brand identity that feels warm, authentic, and visually consistent across all brand touchpoints — menus, signage, stationery, uniforms, facade, and digital platforms.
4. Deliverables
Core Identity
Main logo (horizontal and vertical versions).
Simplified symbol or icon (for social media, uniforms, or packaging).
Color, black & white, and transparent versions.
Full color palette (CMYK, RGB, HEX).
Primary and secondary typography.
Basic brand manual (correct/incorrect uses, proportions, scales, background usage).
Printed & Operational Applications
7. Menu cover and header design (editable).
8. Drink / cocktail menu design.
9. “Reserved” table card or vinyl design.
10. Corporate letterhead design.
11. Business or customer card design.
12. Basic sticker or label design (for bottles, packaging, or promotions).
13. Single signage template for interior names or designations (e.g. “Restroom”, “Private”, “Exit”).
14. Name tag / staff badge design.
Digital Applications
15. Logo version for social media profiles (square format).
16. Banners or cover images for social media and website (Facebook, Instagram, Google Maps).
17. Email signature design.
18. Mockups showing real-life applications (facade, menu, uniform, etc.).
Optional Add-ons (for full branding package)
19. Basic uniform design (shirt, apron, or cap).
20. Social media post templates (editable in Canva or Illustrator).
21. Facade or main sign design integrating the logo.
5. Visual Style Guidelines
Color palette: terracotta, warm earth tones, soft browns, beige, and natural greens — inspired by organic materials like clay, leaf, wood, and stone.
Style: contemporary Mexican with a warm, grounded aesthetic.
Typography: clean, elegant, with artisanal or subtle serif personality.
Avoid bright or saturated colors, cartoonish styles, or excessive ornamentation.
The overall feel should express authenticity, balance, and a connection to the land.
6. File Requirements
AI, EPS, PDF, PNG, and JPG in high resolution.
Print-ready and web-ready versions.
Brand manual in PDF format.