Men’s Jewelry Logo & Branding

I’m launching a men’s jewelry label and need a cohesive visual identity. The brand personality is sharp, confident, and contemporary, so the logo must feel modern and minimalist. I’m leaning toward an icon-based design rather than purely typographic work; the mark should stand on its own on small items like signet rings, cufflinks, and packaging seals while remaining instantly recognizable on larger formats such as look-books and our e-commerce site.

Alongside the primary logo, I’d like a refined color palette that complements stainless steel, gunmetal, and brushed gold finishes—nothing flashy, just sophisticated tones that photograph well and print accurately.

Deliverables
• Three initial logo concepts (icon + wordmark variations)
• One finalized, scalable vector logo with vertical, horizontal, and standalone-icon options
• Brand color palette (primary, secondary, neutrals) with HEX, RGB, CMYK codes
• Basic usage guidelines PDF covering clear-space, minimum sizes, and color usage
• Source files in AI, EPS, SVG, PNG, and JPG formats

Acceptance criteria: the chosen concept must read clearly at 10 mm, reproduce crisply in monochrome, and remain legible when laser-engraved on metal.

If you have questions about the aesthetic or need additional references, let me know—I’m ready to get this rolling.