Marketing PDF Workbook Design
Budget: $30 – $250 AUD
PROJECT TITLE
Lead Magnet Workbook Design – “7 Steps to Breaking the Bond”
PROJECT OVERVIEW
I’m looking for a designer to create a clean, feminine, and professional PDF workbook for my coaching business.
This will be a free downloadable lead magnet designed to:
Educate women on trauma bonds
Create emotional connection and trust
Position me as an expert in self-love and relationship patterns
Lead into my paid coaching/programs
The content is already written. I need it designed into a polished, on-brand Canva workbook.
TARGET AUDIENCE
Women aged 30–55
Self-aware, emotionally intelligent, but stuck in unhealthy relationship patterns
The design should feel:
Calm
Grounded
Supportive
Empowering (not overwhelming)
SCOPE OF WORK
Design a 12–15 page PDF workbook in Canva
Use provided copy (with light formatting for readability)
Create a consistent visual style across all pages
Include cover page, content pages, and CTA page
Incorporate journal prompts in a soft, integrated way (not worksheet style)
STYLE & AESTHETIC
Overall feel:
Feminine but strong
Minimal, spacious, and clean
Emotionally grounded, not overly “spiritual” or “Instagram-style”
Avoid:
Busy layouts
Bright or harsh colours
Cliché stock images (e.g. crying women, overly posed content)
COLOUR PALETTE
Soft neutrals (cream, beige, warm white)
Muted blush / dusty pink
Warm greys / taupe
Charcoal or muted brown for contrast
TYPOGRAPHY
Headings: Elegant serif
Body: Clean sans-serif (high readability)
Optional: Subtle handwritten accent font for quotes (used sparingly)
LAYOUT REQUIREMENTS
Strong use of white space
Short paragraphs (no dense text blocks)
Clear visual hierarchy
Consistent spacing and alignment
Some pages text-only for impact
Subtle placement of journal prompts
IMAGERY
Light, natural, minimal
Themes: calm, grounded, reflective
Optional but not required:
Stock imagery that aligns with tone
DELIVERABLES
Canva file (fully editable)
Final PDF export (ready for download)
Mobile-friendly readability
TIMELINE
Please provide:
Estimated turnaround time
Availability for 1–2 revision rounds
Lead Magnet Workbook Design – “7 Steps to Breaking the Bond”
PROJECT OVERVIEW
I’m looking for a designer to create a clean, feminine, and professional PDF workbook for my coaching business.
This will be a free downloadable lead magnet designed to:
Educate women on trauma bonds
Create emotional connection and trust
Position me as an expert in self-love and relationship patterns
Lead into my paid coaching/programs
The content is already written. I need it designed into a polished, on-brand Canva workbook.
TARGET AUDIENCE
Women aged 30–55
Self-aware, emotionally intelligent, but stuck in unhealthy relationship patterns
The design should feel:
Calm
Grounded
Supportive
Empowering (not overwhelming)
SCOPE OF WORK
Design a 12–15 page PDF workbook in Canva
Use provided copy (with light formatting for readability)
Create a consistent visual style across all pages
Include cover page, content pages, and CTA page
Incorporate journal prompts in a soft, integrated way (not worksheet style)
STYLE & AESTHETIC
Overall feel:
Feminine but strong
Minimal, spacious, and clean
Emotionally grounded, not overly “spiritual” or “Instagram-style”
Avoid:
Busy layouts
Bright or harsh colours
Cliché stock images (e.g. crying women, overly posed content)
COLOUR PALETTE
Soft neutrals (cream, beige, warm white)
Muted blush / dusty pink
Warm greys / taupe
Charcoal or muted brown for contrast
TYPOGRAPHY
Headings: Elegant serif
Body: Clean sans-serif (high readability)
Optional: Subtle handwritten accent font for quotes (used sparingly)
LAYOUT REQUIREMENTS
Strong use of white space
Short paragraphs (no dense text blocks)
Clear visual hierarchy
Consistent spacing and alignment
Some pages text-only for impact
Subtle placement of journal prompts
IMAGERY
Light, natural, minimal
Themes: calm, grounded, reflective
Optional but not required:
Stock imagery that aligns with tone
DELIVERABLES
Canva file (fully editable)
Final PDF export (ready for download)
Mobile-friendly readability
TIMELINE
Please provide:
Estimated turnaround time
Availability for 1–2 revision rounds