Marketing Creative Package
Budget: $250 – $750 USD
We are looking for a designer to create a complete design system and marketing creative package for a project. The work will cover brand basics, static digital ad creatives, and selected packaging materials.
The project focuses on four product categories:
Menstrual Cups
Menstrual Discs
Reusable Sanitary Pads
Period Underwear
All ad creatives must be static images only.
Scope of Work
1. Brand Quick Kit
The designer should first create a simple brand foundation that will guide all other designs.
Deliverables required:
Primary logo lockup: horizontal and stacked versions
Icon-only logo for small placements
Colour palette: primary, secondary, and neutral colours
Typography guide: heading and body fonts
1-page brand guide showing logo usage, colour swatches, typography, spacing, and basic misuse rules
Final files should include editable AI/PSD files plus PNG/SVG exports where applicable.
2. Google Display Network Static Banners
Create static Google Display banners in the following sizes:
300 × 250 rectangle
728 × 90 leaderboard
300 × 600 half page
160 × 600 skyscraper
Each banner size should have:
Awareness version for cold audiences
Retargeting version for warm audiences with offer/urgency CTA
Editable master template
Static exports populated for the four product categories where required
Google Display PNG exports should be optimized and kept under 150 KB each.
3. Facebook & Instagram Static Ads
Create static image ad templates for Meta platforms.
Required formats:
Square feed: 1080 × 1080
Portrait feed: 1080 × 1350
Carousel: 1080 × 1080, 3-card system
Stories/Reels static frame: 1080 × 1920
Required layout concepts:
Product hero
Testimonial/social proof
Bundle or offer
Product detail
Educational comparison
Product + CTA
Offer/promotion
Each format should be delivered as editable master files plus static exports for the four product categories.
4. TikTok Static Image Ad Templates
Create TikTok-ready static 9:16 image ad templates.
Deliverables required:
Product spotlight layout
Comparison or before/after still layout
Branded static frame template with logo area, headline section, CTA area, and hashtag zone
Canvas size: 1080 × 1920
Keep important text and logo inside TikTok safe zones.
5. Package Branding
Packaging work is required for the menstrual cup product line only.
Deliverables required:
Outer bundle box design with dieline and print-ready artwork
Menstrual cup box or sleeve design
Illustrated user manual booklet
Print files should be delivered in CMYK, with 3 mm bleed and crop marks.
Technical Requirements
The freelancer must provide:
Editable PSD or AI source files
Organised and clearly named layers
Separate layers for product image, copy, colours, and background
PNG and JPG exports for digital creatives
72 dpi RGB files for digital use
Print-ready PDF files in CMYK for packaging/manual
Fonts embedded or supplied, preferably Google Fonts
Clean file naming structure
Suggested file naming format:
Brand_Module_Format_Product_Variant_v1
Example:
Brand_Meta_Feed1080_Cup_ProductHero_v1
Important Working Method
For each ad format, the designer should create one editable master template, then adapt that template into static exports for each product category. The goal is to avoid rebuilding every creative from scratch and make future product, copy, and colour swaps easy.
The project focuses on four product categories:
Menstrual Cups
Menstrual Discs
Reusable Sanitary Pads
Period Underwear
All ad creatives must be static images only.
Scope of Work
1. Brand Quick Kit
The designer should first create a simple brand foundation that will guide all other designs.
Deliverables required:
Primary logo lockup: horizontal and stacked versions
Icon-only logo for small placements
Colour palette: primary, secondary, and neutral colours
Typography guide: heading and body fonts
1-page brand guide showing logo usage, colour swatches, typography, spacing, and basic misuse rules
Final files should include editable AI/PSD files plus PNG/SVG exports where applicable.
2. Google Display Network Static Banners
Create static Google Display banners in the following sizes:
300 × 250 rectangle
728 × 90 leaderboard
300 × 600 half page
160 × 600 skyscraper
Each banner size should have:
Awareness version for cold audiences
Retargeting version for warm audiences with offer/urgency CTA
Editable master template
Static exports populated for the four product categories where required
Google Display PNG exports should be optimized and kept under 150 KB each.
3. Facebook & Instagram Static Ads
Create static image ad templates for Meta platforms.
Required formats:
Square feed: 1080 × 1080
Portrait feed: 1080 × 1350
Carousel: 1080 × 1080, 3-card system
Stories/Reels static frame: 1080 × 1920
Required layout concepts:
Product hero
Testimonial/social proof
Bundle or offer
Product detail
Educational comparison
Product + CTA
Offer/promotion
Each format should be delivered as editable master files plus static exports for the four product categories.
4. TikTok Static Image Ad Templates
Create TikTok-ready static 9:16 image ad templates.
Deliverables required:
Product spotlight layout
Comparison or before/after still layout
Branded static frame template with logo area, headline section, CTA area, and hashtag zone
Canvas size: 1080 × 1920
Keep important text and logo inside TikTok safe zones.
5. Package Branding
Packaging work is required for the menstrual cup product line only.
Deliverables required:
Outer bundle box design with dieline and print-ready artwork
Menstrual cup box or sleeve design
Illustrated user manual booklet
Print files should be delivered in CMYK, with 3 mm bleed and crop marks.
Technical Requirements
The freelancer must provide:
Editable PSD or AI source files
Organised and clearly named layers
Separate layers for product image, copy, colours, and background
PNG and JPG exports for digital creatives
72 dpi RGB files for digital use
Print-ready PDF files in CMYK for packaging/manual
Fonts embedded or supplied, preferably Google Fonts
Clean file naming structure
Suggested file naming format:
Brand_Module_Format_Product_Variant_v1
Example:
Brand_Meta_Feed1080_Cup_ProductHero_v1
Important Working Method
For each ad format, the designer should create one editable master template, then adapt that template into static exports for each product category. The goal is to avoid rebuilding every creative from scratch and make future product, copy, and colour swaps easy.