EV Made Easy Brand Guidelines Design -- 2
Budget: $250 – $750 USD
Based on the provided brand guidelines for EV Made Easy, here is a summary of the project's visual identity:
Brand Identity Overview
The brand focuses on making Electric Vehicle (EV) technology accessible and "easy." The visual language uses a clean, modern aesthetic with a "green" tech-focused color palette.
1. Logo System
The logo features a charging connector combined with a leaf motif to represent eco-friendly energy.
Primary Logo: A horizontal lock-up with the "EV Made Easy" wordmark.
Stacked Logo: A centered version for vertical layouts.
Icon-only Mark: A simplified version of the charging port and leaf for small-scale use.
Variants: Includes monochrome (black on white) and reverse (white on black) options for different backgrounds.
2. Color Palette
The palette is designed for high contrast and a professional, sustainable feel:
Primary Green (Hex: #3FB649): Used for the main brand color and "EV".
Dark Gray (Hex: #333333): Used for primary text and headings.
Accent Green (Hex: #7ACC7B): A lighter shade used for secondary accents.
3. Typography
Primary Typeface: Montserrat (Medium, Regular, Light weights). This is a modern, geometric sans-serif used for the logo and main headings.
Secondary Typeface: Open Sans. Used for body text and accent copy to ensure readability.
4. Usage Guidelines
Clear Space: A minimum buffer of X = 2.0x the height of the logotype must be maintained around the logo.
Minimum Size: To maintain legibility, the logo should not be printed smaller than 20mm in height.
Favicon: Specialized versions are provided at 32x32px and 64x64px for web use.
Brand Identity Overview
The brand focuses on making Electric Vehicle (EV) technology accessible and "easy." The visual language uses a clean, modern aesthetic with a "green" tech-focused color palette.
1. Logo System
The logo features a charging connector combined with a leaf motif to represent eco-friendly energy.
Primary Logo: A horizontal lock-up with the "EV Made Easy" wordmark.
Stacked Logo: A centered version for vertical layouts.
Icon-only Mark: A simplified version of the charging port and leaf for small-scale use.
Variants: Includes monochrome (black on white) and reverse (white on black) options for different backgrounds.
2. Color Palette
The palette is designed for high contrast and a professional, sustainable feel:
Primary Green (Hex: #3FB649): Used for the main brand color and "EV".
Dark Gray (Hex: #333333): Used for primary text and headings.
Accent Green (Hex: #7ACC7B): A lighter shade used for secondary accents.
3. Typography
Primary Typeface: Montserrat (Medium, Regular, Light weights). This is a modern, geometric sans-serif used for the logo and main headings.
Secondary Typeface: Open Sans. Used for body text and accent copy to ensure readability.
4. Usage Guidelines
Clear Space: A minimum buffer of X = 2.0x the height of the logotype must be maintained around the logo.
Minimum Size: To maintain legibility, the logo should not be printed smaller than 20mm in height.
Favicon: Specialized versions are provided at 32x32px and 64x64px for web use.
Related categories:
Graphic Design
Photoshop
Branding
Jobs for Anyone
Icon Design
Creative Design
Sustainability