Luxury Jewelry Brand Logo Design

PROPOSAL 2: Logo Design & Brand Identity Brief

(For graphic designers / brand identity studios)

Subject: Brand Identity Commission – Luxury Jewelry Logo Design (FHT)

Dear [Name / Studio],

We are commissioning a professional designer to refine and finalize the official brand mark for our jewelry house, FHT.

We require a single master butterfly logo system that is locked, scalable, and production-ready.

Brand Positioning

FHT is a luxury jewelry brand positioned in the quiet luxury, feminine, sculptural aesthetic space.

Comparable reference energy:

Swarovski

Van Cleef

Contemporary fashion houses

We are not looking for trendy or illustrative work. We require a timeless brand asset.

Scope of Work
1. Master Butterfly Mark

Refine and finalize our butterfly silhouette.

Soft, feminine, sculptural curves.

Balanced symmetry.

Must work in:

Emboss

Foil stamp

Flat print

Pattern repeat

2. Wordmark

FHT in modern serif.

Elegant spacing.

Timeless typography.

3. Lockups Required

Primary: Butterfly above FHT

Secondary: Butterfly alone

Pattern tile (for packaging repeat)

4. Deliverables

AI (vector)

EPS

SVG

PDF

PNG (transparent)

Brand usage guidelines (clear space, minimum size, do/don’t)

Non-Negotiable Requirements

One butterfly only (no variations).

Must match across logo, shopping bag, and packaging.

No glow effects.

No trendy gradients.

Must feel premium and scalable.

Timeline & Budget

Please provide:

Portfolio examples

Timeline estimate

Fee proposal

Revision rounds included

We are building a long-term luxury brand and require a designer capable of high-level refinement and precision.