Luxury Fashion Brand Identity Suite

I am building the full visual universe for my new fashion label, “Perry Solen”, and I want it to resonate with the quiet confidence I admire in Saint Laurent, Celine and Prada. Their refined logo design is the main reference point for me, so the work must embrace that same restraint and precision.

The primary logo should feel elegant and classic at first glance—no tricks, no gimmicks—while a bespoke, hand-lettered typographic system ties every touch-point together. All artwork has to be strictly minimal and timeless, ready for direct translation to textile weaving, embroidery, debossing and foil stamping. Please avoid cartoon cues, loud colour palettes, streetwear vibes or experimental layouts; I need something that will still look relevant ten years from now.

Deliverables I need from you
• Master word-mark logo
• “PS” monogram variant
• Small chest-scale embroidery icon
• A geometric panda symbol (brand mascot) drawn with the same disciplined line weight
• Complete typography system based on custom hand-lettering (full alphabet, numerals, punctuation, kerning pairs)
• Woven label layouts and specs (front, care label, size tag)
• Product mock-ups showing placement on T-shirts, outerwear, leather goods and packaging
• Tamper-proof authentication hang-tag artwork with dielines

Acceptance
Files must arrive as layered vector AI/SVG plus print-ready PDFs, colour-profiled for Pantone + black/white, and accompanied by embroidery-friendly DST or PES where relevant. Stroke widths should meet common minimums (0.25 mm for print, 1 mm satin stitch). I will consider the project complete once each asset is approved on a greyscale and single-colour test.

If you have a track record crafting minimal luxury identities and can move confidently from concept sketches to production-ready files, I would love to see your portfolio and discuss timelines.