Luxury Brand Identity for Restaurant Management Group (NEOM / نيوم)
Budget: $250 – $750 USD
I’m launching NEOM / نيوم, a premium restaurant management company that will oversee a portfolio of high-end dining concepts across Kuwait and Saudi Arabia. The goal is to set a new benchmark for modern Arabic cuisine, so I need a visual identity that feels unmistakably regional yet instantly world-class.
Arabic heritage must be present through carefully crafted calligraphy. I’m drawn to elegant letterforms that celebrate our culture without slipping into pastiche; feel free to recommend the script style you believe best balances authenticity and readability. Traditional patterns or cultural symbols could appear as subtle supporting motifs, but only if they don’t crowd the clean, contemporary look we’re after.
Beyond that, I want the identity to sit comfortably beside global luxury brands—think refined minimalism, impeccable typography, and a restrained colour system that photographs beautifully in both daylight and low-light restaurant settings.
Key deliverables
• Primary logotypes: NEOM (English) and نيوم (Arabic) with harmonious bilingual lock-ups
• Scalable icon or monogram for small-format use
• Colour palette, typography system, texture or pattern recommendations
• Full brand guidelines (PDF) covering usage, spacing, tone and sample applications
• Core collateral templates: menu cover, takeaway packaging, staff uniform badge, social post and storefront signage
Acceptance criteria
• Vector and layered source files (AI, EPS, PDF, PSD as relevant)
• Web-ready and print-ready exports in all common formats
• Font licences or free-to-use equivalents supplied and documented
• Guideline document comprehensive enough for third-party agencies to roll out consistently
If you have a track record of marrying Arabic calligraphy with modern luxury aesthetics and can show live hospitality projects, I’d love to review your portfolio and timeline proposal.
Arabic heritage must be present through carefully crafted calligraphy. I’m drawn to elegant letterforms that celebrate our culture without slipping into pastiche; feel free to recommend the script style you believe best balances authenticity and readability. Traditional patterns or cultural symbols could appear as subtle supporting motifs, but only if they don’t crowd the clean, contemporary look we’re after.
Beyond that, I want the identity to sit comfortably beside global luxury brands—think refined minimalism, impeccable typography, and a restrained colour system that photographs beautifully in both daylight and low-light restaurant settings.
Key deliverables
• Primary logotypes: NEOM (English) and نيوم (Arabic) with harmonious bilingual lock-ups
• Scalable icon or monogram for small-format use
• Colour palette, typography system, texture or pattern recommendations
• Full brand guidelines (PDF) covering usage, spacing, tone and sample applications
• Core collateral templates: menu cover, takeaway packaging, staff uniform badge, social post and storefront signage
Acceptance criteria
• Vector and layered source files (AI, EPS, PDF, PSD as relevant)
• Web-ready and print-ready exports in all common formats
• Font licences or free-to-use equivalents supplied and documented
• Guideline document comprehensive enough for third-party agencies to roll out consistently
If you have a track record of marrying Arabic calligraphy with modern luxury aesthetics and can show live hospitality projects, I’d love to review your portfolio and timeline proposal.