Lunara Botanica Logo Design

LUNARA BOTANICA
RITUALS FOR THE MODERN MOON
Waxing crescent (open left) cradling a delicate leaf sprig
Primary Logo: Moss Green (#8E9A75) on Warm Cream (#F5F1E9)
Brand Essence
Lunara Botanica blends lunar calm and botanical grounding through minimal, elegant design. It
embodies wellness, harmony, and organic luxury — a ritual for the modern soul.
Color Palette
Color HEX RGB CMYK Usage
Soft Moss Green #8E9A75 142,154,117 45 7 50 20 Primary Logo
Warm Cream #F5F1E9 245,241,233 2 3 8 0 Background
Charcoal #2B2B2B 43,43,43 70 64 63 66 Secondary Background
Champagne Gold #D8C8A4 216,200,164 18 21 44 0 Foil/Accents
Typography System
Cormorant Garamond – Used for 'LUNARA'. Elegant serif with high contrast.
Montserrat Light – Used for 'BOTANICA' and tagline. Clean, modern sans-serif.
Logo Composition
Primary Logo: Moss Green on Warm Cream background.
Secondary Logo: Ivory (#F8F6F1) on Charcoal background.
Tagline below wordmark in Montserrat Light.
Maintain generous clear space around the crescent-and-leaf symbol.
Seal Symbol
Crescent and leaf symbol only. Used as secondary logo for packaging, embossing, or minimal
applications.
Brand Swatch Card
A simplified visual showing the four brand colors (Moss Green, Warm Cream, Charcoal, Champagne
Gold) with their HEX, RGB, and CMYK values.
Designer Handoff Notes
• Fonts: Cormorant Garamond (Serif), Montserrat Light (Sans).
• Symbol: Waxing crescent (open left) cradling a delicate leaf sprig of 3–4 leaves.
• Spacing: Maintain 5mm minimum clear space around logo.
• Accent: Champagne Gold for foil or premium printing.
• Preferred paper tone: Warm Cream (#F5F1E9) uncoated stock.
Finishing Recommendations
• Optional Champagne Gold foil or spot UV for logo highlight.
• Emboss seal at 0.3mm depth.
• Matte finish preferred for tactile, organic feel.
• Request press proof before final run to confirm warmth and texture.
2025 Lunara Botanica — Brand Identity & Logo Guide