Luminus Ventures Logo and Brand Design
Budget: £250 – £750 GBP
Luminus Ventures — Logo and Brand Asset Brief
For publication on Freelancer.com
Project overview
I am the founder of Luminus Ventures Ltd, a regulated professional services firm based in London. I am looking for an experienced graphic designer to create a logo and full brand asset set for the business. The brand identity is already defined — palette, typography, and positioning are locked. I need a designer who can work precisely to a brief rather than bring their own aesthetic direction.
The brand in brief
Luminus Ventures is a methodology house operating in financial services regulation. The brand is precise, warm, and authoritative — not corporate, not tech-startup. Think professional services with genuine character. The tagline is: Clarity everywhere.
Locked palette — must be followed exactly
Primary: Charcoal #38373A
Signature accent: Eggplant #6B4E6E
Content ground: Parchment #F5F0E8
Supporting colours: #EDE5D8 · #DDD5C8 · #C4A882 · #2C2C2C
No gold. No teal. No navy as primary. No stark white. No bright colours. This palette is non-negotiable.
Locked typography
Headings: Libre Baskerville
Body: Nunito
The logo must work with these fonts. If the wordmark uses a font, it must be Libre Baskerville or a considered variation that sits within the same serif family.
What I need delivered
Logo design — the LUMINUS wordmark and any icon or marque element, designed to work at all sizes from business card to large format. The design should be clean, distinctive, and immediately recognisable.
Full brand asset set including:
Wordmark — horizontal and stacked versions
Icon or marque — standalone version usable without the wordmark
Colour variations — primary (dark on light), reversed (light on dark), and single-colour versions
File formats — AI or EPS source files, plus PNG and SVG exports at multiple resolutions
Brand usage guidelines — a one-page reference showing correct and incorrect usage, colour values, and minimum sizes
What I do not want
Gradients, drop shadows, or decorative flourishes. The design should hold its own without effects. No clipart or stock icon elements. No bright colours outside the palette.
Revision rounds
I expect three rounds of revisions to be included in the budget. The brief is specific enough that we should reach the right result within that.
Budget
£300 fixed price for the full deliverable set described above.
Timeline
First concepts within seven days of briefing. Final files within 21 days of project start.
To apply
Please share examples of brand identity work you have completed for professional services firms. Show me that you can work to a precise brief and hold a restrained, sophisticated aesthetic. I am not looking for the most creative interpretation of the brief — I am looking for the most precise execution of it.
For publication on Freelancer.com
Project overview
I am the founder of Luminus Ventures Ltd, a regulated professional services firm based in London. I am looking for an experienced graphic designer to create a logo and full brand asset set for the business. The brand identity is already defined — palette, typography, and positioning are locked. I need a designer who can work precisely to a brief rather than bring their own aesthetic direction.
The brand in brief
Luminus Ventures is a methodology house operating in financial services regulation. The brand is precise, warm, and authoritative — not corporate, not tech-startup. Think professional services with genuine character. The tagline is: Clarity everywhere.
Locked palette — must be followed exactly
Primary: Charcoal #38373A
Signature accent: Eggplant #6B4E6E
Content ground: Parchment #F5F0E8
Supporting colours: #EDE5D8 · #DDD5C8 · #C4A882 · #2C2C2C
No gold. No teal. No navy as primary. No stark white. No bright colours. This palette is non-negotiable.
Locked typography
Headings: Libre Baskerville
Body: Nunito
The logo must work with these fonts. If the wordmark uses a font, it must be Libre Baskerville or a considered variation that sits within the same serif family.
What I need delivered
Logo design — the LUMINUS wordmark and any icon or marque element, designed to work at all sizes from business card to large format. The design should be clean, distinctive, and immediately recognisable.
Full brand asset set including:
Wordmark — horizontal and stacked versions
Icon or marque — standalone version usable without the wordmark
Colour variations — primary (dark on light), reversed (light on dark), and single-colour versions
File formats — AI or EPS source files, plus PNG and SVG exports at multiple resolutions
Brand usage guidelines — a one-page reference showing correct and incorrect usage, colour values, and minimum sizes
What I do not want
Gradients, drop shadows, or decorative flourishes. The design should hold its own without effects. No clipart or stock icon elements. No bright colours outside the palette.
Revision rounds
I expect three rounds of revisions to be included in the budget. The brief is specific enough that we should reach the right result within that.
Budget
£300 fixed price for the full deliverable set described above.
Timeline
First concepts within seven days of briefing. Final files within 21 days of project start.
To apply
Please share examples of brand identity work you have completed for professional services firms. Show me that you can work to a precise brief and hold a restrained, sophisticated aesthetic. I am not looking for the most creative interpretation of the brief — I am looking for the most precise execution of it.