Logo re-design

This document defines the approved visual direction for Hair & Beauty Souk so another designer can execute final logo files cleanly.

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1. Approved Logo Type (LOCKED)

Primary logo style:
• Wordmark only
• Two-line hierarchy
• Line 1: HAIR & BEAUTY
• Line 2: SOUK
• SOUK sits centered beneath HAIR & BEAUTY
• Thin horizontal rules (left and right) aligned to the vertical center of SOUK

Colour treatment:
• HAIR & BEAUTY → Charcoal / near-black
• SOUK → Warm gold
• Horizontal rules → Same warm gold as SOUK

What to avoid:
• Icons, illustrations, symbols
• Script or decorative fonts
• Single-line logo lockups
• Colour gradients

This structure is the only approved logo layout.

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2. Colour Palette (FINAL)

Primary Colours

Charcoal (Primary Text)
• HEX: #1E1E1E
• RGB: 30, 30, 30
• Usage: Main logo text, headings, body text

Warm Gold (Accent / Brand Highlight)
• HEX: #C6A04A
• RGB: 198, 160, 74
• Usage: SOUK, horizontal rules, accents

Background Colours

Cream (Primary Background)
• HEX: #F6F2EB
• RGB: 246, 242, 235
• Usage: Website background, hero areas, logo background

White (Secondary Background)
• HEX: #FFFFFF
• RGB: 255, 255, 255
• Usage: Documents, emails, clean layouts

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3. Logo Usage Rules
• Logo must always appear on cream or white backgrounds
• Do not recolour the logo outside the approved palette
• Do not stretch, compress, or skew
• Maintain clear space equal to the height of the letter O in SOUK around the logo

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4. Background & Contrast Guidance
• Use cream as the default brand surface where possible
• White is acceptable for documents and emails
• Avoid dark backgrounds unless a reversed logo is created separately

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5. Handover Notes for Designer

The final designer should:
• Rebuild the logo using the approved structure above
• Apply the approved colour values exactly
• Export final assets as:
• SVG (vector)
• PDF (print)
• PNG (web, high resolution)

Font choice intentionally excluded from this document and to be finalised during rebuild.