Logo & Shopfront Branding
Budget: $30 – $250 USD
Graphic Design Brief: Logo & Shopfront Branding
We are seeking a freelance graphic designer to develop logo concepts and branding for retail units within a shopping centre.
Scope of Work:
1. Logo Design (External & Internal Signage)
• Create 3 distinct logo concepts per shop.
• Logos must be suitable for 3D signage applications, including:
• Built-up 3D letters
• Letter cut-outs (e.g. acrylic, metal, or similar materials)
• Designs should be clean, modern, and highly legible from a distance.
• Avoid reliance on lightbox-style signage.
2. Interior Entrance Signage (Key Constraint)
• The signage zone above the store entrance (inside the shop) is limited to 600mm height.
• All logo concepts must be designed to fit within this height restriction while maintaining clarity and visual impact.
• Consider depth, material finishes, and mounting for a high-quality appearance.
3. Internal Shopfront Vinyl Branding (Glass)
• Develop vinyl sticker/print designs to be applied to internal shopfront glazing (inside the mall).
• Purpose: clearly communicate the store’s products/services to passing customers.
• Designs should align with the logo and overall brand identity.
• Consider:
• Visibility from a distance
• Balance between branding and transparency into the store
• Use of solid vs. perforated or cut vinyl where appropriate
4. Interior Branding
• Create 3 interior branding concepts, each aligned with one logo direction.
• This may include:
• Wall graphics
• Feature signage
• Colour palettes and supporting visual elements
• Branding should enhance the in-store experience and ensure consistency with the external identity.
Deliverables:
• 3 complete branding options per shop, each including:
• Logo design
• Internal glass vinyl concept
• Interior branding concept
• High-resolution files suitable for print and fabrication
• Editable source files (e.g. AI, PSD)
• Mock-ups showing:
• 3D signage (external and internal entrance)
• Vinyl applied to internal shopfront glass
• Interior branding applications
Design Considerations:
• Modern, clean, and retail-appropriate aesthetics
• Strong visibility and readability
• Practical for fabrication (3D lettering / cut-out signage)
• Must comply with the 600mm internal signage height limitation
• Cohesive branding across all elements (external, internal glass, and interior)
.
We are seeking a freelance graphic designer to develop logo concepts and branding for retail units within a shopping centre.
Scope of Work:
1. Logo Design (External & Internal Signage)
• Create 3 distinct logo concepts per shop.
• Logos must be suitable for 3D signage applications, including:
• Built-up 3D letters
• Letter cut-outs (e.g. acrylic, metal, or similar materials)
• Designs should be clean, modern, and highly legible from a distance.
• Avoid reliance on lightbox-style signage.
2. Interior Entrance Signage (Key Constraint)
• The signage zone above the store entrance (inside the shop) is limited to 600mm height.
• All logo concepts must be designed to fit within this height restriction while maintaining clarity and visual impact.
• Consider depth, material finishes, and mounting for a high-quality appearance.
3. Internal Shopfront Vinyl Branding (Glass)
• Develop vinyl sticker/print designs to be applied to internal shopfront glazing (inside the mall).
• Purpose: clearly communicate the store’s products/services to passing customers.
• Designs should align with the logo and overall brand identity.
• Consider:
• Visibility from a distance
• Balance between branding and transparency into the store
• Use of solid vs. perforated or cut vinyl where appropriate
4. Interior Branding
• Create 3 interior branding concepts, each aligned with one logo direction.
• This may include:
• Wall graphics
• Feature signage
• Colour palettes and supporting visual elements
• Branding should enhance the in-store experience and ensure consistency with the external identity.
Deliverables:
• 3 complete branding options per shop, each including:
• Logo design
• Internal glass vinyl concept
• Interior branding concept
• High-resolution files suitable for print and fabrication
• Editable source files (e.g. AI, PSD)
• Mock-ups showing:
• 3D signage (external and internal entrance)
• Vinyl applied to internal shopfront glass
• Interior branding applications
Design Considerations:
• Modern, clean, and retail-appropriate aesthetics
• Strong visibility and readability
• Practical for fabrication (3D lettering / cut-out signage)
• Must comply with the 600mm internal signage height limitation
• Cohesive branding across all elements (external, internal glass, and interior)
.
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