Logo Redesign for AI Consultancy

The brand Free Me Up AI is an AI consultancy based in Melbourne targeting small business owners, NFPs, and professional services teams. The design aesthetic is "Modern Trust" professional, approachable, practical. The voice is confident and calm, never hype-y.

Why the logo needs to change The site has been redesigned with a new colour palette. The existing logo wordmark plus a blue AI chip icon no longer reflects the updated brand. We want a fresh logo that's purpose-built for this identity, not retrofitted to it.

Deliverables needed
• Primary horizontal lockup (wordmark + mark) for navbar and headers on light backgrounds
• Reversed/dark version for dark panels (#1E2530 background)
• Icon/mark only for favicon, app icon, social avatar
• All files in SVG + PNG (transparent background)

Design direction No hard constraints this is a full redesign. However, the logo should:
• Feel trustworthy and modern, not startup-playful or corporate-cold
• Work cleanly at small sizes (favicon is 32×32)
• Avoid anything that reads as generic "AI" cliché (no brains, no neural nets, no robotic arms)
• The amber can be used sparingly as an accent it shouldn't dominate
• Consider whether "AI" in the name needs visual treatment or can simply be part of the wordmark
• logo should immediately read "professional service firm that does practical AI work" — not a SaaS product, not a tech startup, not a personal brand.

Formats to test against
• White/off-white navbar (#FAFAF7)
• Dark CTA band (#1E2530)
• Square favicon/app icon crop