Logo Design for Construction Procurement Platform
Budget: ₹600 – ₹1,500 INR
Freelance Logo Designer – SUPPLAYR
About SUPPLAYR
SUPPLAYR is building the digital backbone of construction procurement. We are creating a technology platform that connects contractors, builders, architects, manufacturers, and suppliers to simplify the procurement of construction materials.
We are looking for a talented freelance brand designer to create a timeless, modern, and memorable logo that represents our vision.
Role
We are seeking a creative Logo Designer with strong branding experience to design the primary visual identity for SUPPLAYR.
This is more than creating an attractive logo—we're looking for someone who can translate our mission into a distinctive brand mark that can scale globally.
Responsibilities
* Understand our business, vision, target audience, and positioning.
* Research competitors and industry trends.
* Develop multiple unique logo concepts.
* Design a clean, modern, premium, and scalable logo.
* Create icon, wordmark, and combined logo variations.
* Define logo usage guidelines.
* Deliver files optimized for digital and print.
What We're Looking For
* Strong portfolio of logo and brand identity projects.
* Experience designing logos for technology, SaaS, B2B, or marketplace companies.
* Excellent typography, composition, and color theory skills.
* Ability to explain design decisions and creative thinking.
* Strong communication and timely delivery.
Design Direction
We prefer a logo that is:
* Minimal and modern
* Memorable and unique
* Premium and trustworthy
* Professional yet approachable
* Scalable across web, mobile, print, merchandise, and signage
* Timeless rather than trendy
Avoid generic construction symbols such as hard hats, hammers, buildings, cranes, or houses unless incorporated in a truly original way.
The logo should reflect themes such as:
* Trust
* Connectivity
* Procurement
* Supply Chain
* Technology
* Construction Ecosystem
* Growth
* Reliability
Deliverables
* 3–5 initial logo concepts
* Final logo selection with revisions
* Primary logo
* Secondary logo
* Icon/Mark
* Monochrome version
* Light and dark versions
* Horizontal and vertical layouts
* Favicon/App icon
* Social media profile version
Source files:
* AI
* SVG
* EPS
* PDF
* PNG (transparent)
* JPG
Brand Guideline
Include a concise brand guideline covering:
* Logo usage
* Safe area
* Minimum size
* Color palette
* Typography recommendations
* Do's and Don'ts
Nice to Have
Experience with startups, marketplaces, construction technology (ConTech), logistics, supply chain, fintech, or B2B platforms is a plus.
Timeline
Expected duration: 1–2 weeks
Budget
Open to proposals based on portfolio and experience.
We value originality, strategic thinking, and craftsmanship over the number of projects completed.
About SUPPLAYR
SUPPLAYR is building the digital backbone of construction procurement. We are creating a technology platform that connects contractors, builders, architects, manufacturers, and suppliers to simplify the procurement of construction materials.
We are looking for a talented freelance brand designer to create a timeless, modern, and memorable logo that represents our vision.
Role
We are seeking a creative Logo Designer with strong branding experience to design the primary visual identity for SUPPLAYR.
This is more than creating an attractive logo—we're looking for someone who can translate our mission into a distinctive brand mark that can scale globally.
Responsibilities
* Understand our business, vision, target audience, and positioning.
* Research competitors and industry trends.
* Develop multiple unique logo concepts.
* Design a clean, modern, premium, and scalable logo.
* Create icon, wordmark, and combined logo variations.
* Define logo usage guidelines.
* Deliver files optimized for digital and print.
What We're Looking For
* Strong portfolio of logo and brand identity projects.
* Experience designing logos for technology, SaaS, B2B, or marketplace companies.
* Excellent typography, composition, and color theory skills.
* Ability to explain design decisions and creative thinking.
* Strong communication and timely delivery.
Design Direction
We prefer a logo that is:
* Minimal and modern
* Memorable and unique
* Premium and trustworthy
* Professional yet approachable
* Scalable across web, mobile, print, merchandise, and signage
* Timeless rather than trendy
Avoid generic construction symbols such as hard hats, hammers, buildings, cranes, or houses unless incorporated in a truly original way.
The logo should reflect themes such as:
* Trust
* Connectivity
* Procurement
* Supply Chain
* Technology
* Construction Ecosystem
* Growth
* Reliability
Deliverables
* 3–5 initial logo concepts
* Final logo selection with revisions
* Primary logo
* Secondary logo
* Icon/Mark
* Monochrome version
* Light and dark versions
* Horizontal and vertical layouts
* Favicon/App icon
* Social media profile version
Source files:
* AI
* SVG
* EPS
* PNG (transparent)
* JPG
Brand Guideline
Include a concise brand guideline covering:
* Logo usage
* Safe area
* Minimum size
* Color palette
* Typography recommendations
* Do's and Don'ts
Nice to Have
Experience with startups, marketplaces, construction technology (ConTech), logistics, supply chain, fintech, or B2B platforms is a plus.
Timeline
Expected duration: 1–2 weeks
Budget
Open to proposals based on portfolio and experience.
We value originality, strategic thinking, and craftsmanship over the number of projects completed.