Logo Design for Aurora Atelier

I’m launching Aurora Atelier, a custom-clothing boutique for women aged 20-40, and I need a memorable logo that conveys “luxury made accessible.” The name itself must take center stage, supported by an icon that complements the upscale yet approachable feel of the brand. I selected “Text and icon” because the wordmark should instantly communicate elegance, while a small emblem can become our signature on garment tags, social media avatars, and packaging.

I’m still exploring visual directions, so feel free to propose modern, classic, or artistic treatments—what matters most is that the final design feels refined without being intimidating. Think of the confidence customers get when something looks couture but is still within reach.

Deliverables
• Primary logo: wordmark + icon in full color
• Secondary variations: monochrome, horizontal/vertical, small-scale favicon
• Final files: AI, EPS, SVG, PDF, transparent PNGs

Acceptance Criteria
• Clear legibility of “Aurora Atelier” at common print and digital sizes
• Icon works independently at 32×32 px without losing identity
• Color palette and typography choices documented for future use

Please include a brief rationale with your concept so I understand how the design choices support the brand’s luxury-accessible positioning. I’m excited to see your ideas take shape!