Logo Design. Spikes curiosity to obese women.
Budget: €30 – €250 EUR
If you don't have high standards, don't work with me.
My body-transformation brand needs a logo. It is a personal brand and I am the face.
Brand theme: FATTIE TO BADDIE. I am a girl who was 144kg but now she is 118kg. I documented my journey online for a year. I work with obese women. Everyone else shows the before and after only. I show the during too and they can get a body transformation with me.
Luxury, minimalistic but not too clean. Some dirty elements indicating "I survived".
What I picture:
Clean.
Minimalisting.
A sexy, breathtaking, woman silluette. The total opposite of ugly and fat. Showing the after. Showing to every obese woman what is possible. A questionmark. The main attraction is the question mark but not too big looking desperate. Nothing about my brand is desperate. Don't make it seem like we are trying too hard.
The logo needs to make everyone wonder: How will this fat girl (me) look in the end?
Make the fat girl (customer) think: How will I look after I turn sexy?
My brand colours are: black, white. Blood red (primary). And gold (secondary). No need to use every colour.
Not too clean but luxury means: Something precious has been hurt yet is still standing and its better and sexier than all the bullies who mocked her.
Deliverables
• Primary full-color logo
• Versatile icon or word-mark variant for small spaces
• Black, white, and one-color versions
• Vector source files (AI/SVG) plus PNGs and PDFs
I’ll provide quick feedback and reference sketches once we start, and the project is complete when the artwork scales perfectly from Instagram profile to gym banner while preserving that “dirty luxury” aura.
My body-transformation brand needs a logo. It is a personal brand and I am the face.
Brand theme: FATTIE TO BADDIE. I am a girl who was 144kg but now she is 118kg. I documented my journey online for a year. I work with obese women. Everyone else shows the before and after only. I show the during too and they can get a body transformation with me.
Luxury, minimalistic but not too clean. Some dirty elements indicating "I survived".
What I picture:
Clean.
Minimalisting.
A sexy, breathtaking, woman silluette. The total opposite of ugly and fat. Showing the after. Showing to every obese woman what is possible. A questionmark. The main attraction is the question mark but not too big looking desperate. Nothing about my brand is desperate. Don't make it seem like we are trying too hard.
The logo needs to make everyone wonder: How will this fat girl (me) look in the end?
Make the fat girl (customer) think: How will I look after I turn sexy?
My brand colours are: black, white. Blood red (primary). And gold (secondary). No need to use every colour.
Not too clean but luxury means: Something precious has been hurt yet is still standing and its better and sexier than all the bullies who mocked her.
Deliverables
• Primary full-color logo
• Versatile icon or word-mark variant for small spaces
• Black, white, and one-color versions
• Vector source files (AI/SVG) plus PNGs and PDFs
I’ll provide quick feedback and reference sketches once we start, and the project is complete when the artwork scales perfectly from Instagram profile to gym banner while preserving that “dirty luxury” aura.