Logo Design & Brand Visuals
Budget: $250 – $750 USD
I’m splitting this project into two separate, quote-worthy parts so you can respond to one or both.
1) Logo design
I want a strictly word-based mark—no icon or symbol—built around clean, modern typography. Think sans-serif (or a tastefully light serif), rounded corners, thin-to-medium stroke weight and an overall minimal aesthetic. I’m leaning toward a monochrome treatment, so the letterforms themselves need to do all the storytelling. Final files should include editable vector artwork plus web-ready exports.
2) Brand identity & website visuals
After the logo is nailed down I need the supporting visual system. That means:
• A cohesive colour palette that extends the monochrome logo into a broader scheme.
• A concise visual strategy guide covering how the palette, type and layout apply across digital touchpoints, with special attention to Instagram.
• Custom graphics—hero sections, banners and other key website assets—designed to feel unified with the logo and social look. No generic stock; I’m after purposeful, on-brand artwork.
Please indicate whether you’re quoting just the logo, just the brand/website package or both, and outline the deliverables and turnaround you propose for each. Would be also great to see examples of some of your previous work. Happy to send more documents later to further support the brief.
1) Logo design
I want a strictly word-based mark—no icon or symbol—built around clean, modern typography. Think sans-serif (or a tastefully light serif), rounded corners, thin-to-medium stroke weight and an overall minimal aesthetic. I’m leaning toward a monochrome treatment, so the letterforms themselves need to do all the storytelling. Final files should include editable vector artwork plus web-ready exports.
2) Brand identity & website visuals
After the logo is nailed down I need the supporting visual system. That means:
• A cohesive colour palette that extends the monochrome logo into a broader scheme.
• A concise visual strategy guide covering how the palette, type and layout apply across digital touchpoints, with special attention to Instagram.
• Custom graphics—hero sections, banners and other key website assets—designed to feel unified with the logo and social look. No generic stock; I’m after purposeful, on-brand artwork.
Please indicate whether you’re quoting just the logo, just the brand/website package or both, and outline the deliverables and turnaround you propose for each. Would be also great to see examples of some of your previous work. Happy to send more documents later to further support the brief.