Logo Design

Atlas Archive | Premium Streetwear Brand Logo Designer Needed
About Us
We are building a premium lifestyle clothing brand called Atlas Archive.
Atlas Archive isn't just clothing—it's about becoming who you're meant to be.
Our brand exists for people who refuse to settle for an ordinary life. We believe life is made up of stories, risks, experiences and personal growth. Our clothing is designed to remind people to keep choosing adventure, embrace uncertainty and create a life worth remembering.

Think:
Travel
Personal growth
Storytelling
Adventure
Legacy
Creativity
Timeless design

Our audience is people aged roughly 18–35 who love travel, photography, coffee culture, fitness, entrepreneurship and intentional living.
Our overall aesthetic is clean, minimal and premium.

The Style We're Looking For
We are NOT looking for:
Loud streetwear
Graffiti
Cartoon logos
Gaming style logos
Sports logos
Heavy luxury monograms

Instead we want something that feels like a blend of:
Aesop
Represent
Fear of God Essentials
Acne Studios
Ralph Lauren Purple Label
Aimé Leon Dore
Passenger Clothing
Scandinavian minimalism

The logo needs to feel timeless enough that someone would still wear it in 20 years.

What We Need
We'd like a complete brand identity including:

Primary Logo
"ATLAS ARCHIVE"
Simple.
Elegant.
Premium.

Secondary Logo
An abbreviated logo or icon that could work on:
Hoodies
Hats
Embroidery
Clothing labels
Packaging
Brand Mark

Something iconic that could eventually become recognisable without words.
We're open to creative ideas.

Possible inspiration:
Compass
Atlas
Archive
Coordinates
Camera
Globe
Journey
Story
Passport
Maps
Time
Legacy

Nothing cliché—we'd love something subtle and clever.
Typography
We love elegant serif fonts mixed with clean sans-serifs.
Current inspiration:
Editorial magazine typography
Luxury fashion brands
Coffee table books
Vintage travel journals
Colour Palette

Current colours are:
Burgundy
HEX #63333A
Warm Tan
HEX #9C7961
Cream
HEX #FFEDDA

The logo should work in:
Black
White
Burgundy
Embossed
Debossed
Embroidered

Current Clothing Direction
We're designing oversized hoodies featuring storytelling graphics.
Some themes currently being used include:
"It's your story."
"No risk, no story."
"Inspired out of fear of being ordinary."
Travel stamps
Boarding passes
Camera illustrations
Passport-style graphics
Handwritten typography
The logo should complement this style rather than compete with it.

Deliverables
Please provide:
AI
EPS
SVG
PDF
PNG
Transparent PNG
Colour variations
Black & White versions
Brand mark/icon
Logo usage guide
Font recommendations

Before You Apply
Please send examples of:
Clothing brands
Lifestyle brands
Premium fashion
Minimal branding

Experience in fashion branding is preferred.
A Few Things We'd Love
We're hoping the logo feels like someone discovering an old passport full of stamps or opening a travel journal that's been passed down for years.

We want people to feel:
"There's a bigger story waiting for me."
More than anything, we want Atlas Archive to become a brand people emotionally connect with—not just another clothing label.

Attached is just an idea we pulled from AI. But it's still not quite right.