Logo & Branding for Senior Clinic

I’m preparing to open “Vyresniems 50+ Klinika (sveikata ir fitnesas)” here in Lithuania next year and now need a coherent visual identity that feels unmistakably professional and medical while still inspiring activity. The clinic will focus on personal training sessions, group fitness classes, and broader health-and-wellness consultations for clients aged fifty and above, and the brand should reassure them that they are in expert hands.

Here is what I’d like to receive:

• A primary and secondary logo (Lithuanian name as the hero text; an optional English tagline is welcome if it strengthens the mark).
• A compact icon or emblem that can stand alone on social media, apparel, or signage.
• A concise style guide covering colour palette, typography, and basic usage rules so all future material—whether hospital partnership flyers or yoga class schedules—stays consistent.
• Print-ready and web-ready files (AI, SVG, PDF, PNG, JPG) plus editable originals from Illustrator, Figma or similar industry-standard software.

There’s no fixed colour mandate; show me what looks best for a modern, health-centred brand that seniors can trust. Clean lines, strong legibility, and subtle motion cues often work well, but I’m open to fresh ideas. Please include a short note on the concept behind your design so I understand how it aligns with our professional-medical atmosphere and active-lifestyle mission.

If you have questions about tone, Lithuanian diacritics, or practical applications—building signage, uniforms, hospital co-branding—just ask. I’m excited to see your vision.