Logo and Branding for Percy's Convenience Store
Budget: $30 – $250 AUD
I’m looking for a logo and branding package for my business, Percy’s Convenience Store, and would like your help bringing the vision to life. Below are the details:
1. Business Overview
Business Name: Percy’s Convenience Store
Type of Business: Local convenience store / small supermarket
Target Audience: Local community, walk-in shoppers, budget-conscious customers
Brand Personality: Modern, cheerful, approachable, friendly, community-focused
2. Logo Style
Preferred Style: Wordmark (text-based) or combination mark (text + icon)
Mood: Friendly, bright, inviting, approachable
Avoid: Overly corporate, dark, or overly complicated designs
3. Colors & Typography
Colors: Bright and cheerful; warm reds, yellows, greens are preferred; high visibility for signage
Typography: Clear, legible, modern; rounded or friendly fonts are preferred
Flexibility: Logo must work in both print and digital, and be scalable for large signage and small social media icons
4. Visual Inspiration / Elements
Optional icons: Shopping cart, grocery bag, storefront, or other neighborhood-friendly imagery
I can provide examples of logos and colors I like for inspiration (attached)
The design should feel welcoming to the local community
5. Deliverables
Primary full-color logo
Simplified logo/icon for small-scale uses (social media, merchandise)
Brand palette with fonts and color codes
Optional: Mockup of logo on storefront signage
File Formats: Vector files (AI, EPS, SVG) and PNG/JPG versions
6. Notes
The logo should feel modern but approachable, not sterile or overly corporate
Bright, cheerful, and easily recognizable for local customers
1. Business Overview
Business Name: Percy’s Convenience Store
Type of Business: Local convenience store / small supermarket
Target Audience: Local community, walk-in shoppers, budget-conscious customers
Brand Personality: Modern, cheerful, approachable, friendly, community-focused
2. Logo Style
Preferred Style: Wordmark (text-based) or combination mark (text + icon)
Mood: Friendly, bright, inviting, approachable
Avoid: Overly corporate, dark, or overly complicated designs
3. Colors & Typography
Colors: Bright and cheerful; warm reds, yellows, greens are preferred; high visibility for signage
Typography: Clear, legible, modern; rounded or friendly fonts are preferred
Flexibility: Logo must work in both print and digital, and be scalable for large signage and small social media icons
4. Visual Inspiration / Elements
Optional icons: Shopping cart, grocery bag, storefront, or other neighborhood-friendly imagery
I can provide examples of logos and colors I like for inspiration (attached)
The design should feel welcoming to the local community
5. Deliverables
Primary full-color logo
Simplified logo/icon for small-scale uses (social media, merchandise)
Brand palette with fonts and color codes
Optional: Mockup of logo on storefront signage
File Formats: Vector files (AI, EPS, SVG) and PNG/JPG versions
6. Notes
The logo should feel modern but approachable, not sterile or overly corporate
Bright, cheerful, and easily recognizable for local customers
Related categories:
Graphic Design
Logo Design
Photoshop
Branding
Illustration
Icon Design
Adobe Illustrator
Adobe Photoshop