Logo & Branding for Alentra

Alentra is a brand-new disability support service built on the idea that real empowerment happens when people gain the skills to stand on their own. Our tagline, “Where Your Choices Shape Your Journey”, sums up that philosophy and I need a visual identity that carries the same message.

Here’s what I’m after: a clean, memorable symbol or icon rather than a text-heavy wordmark. The mark should instantly suggest empowerment and independence, yet also hint—subtly—at the helping hand that makes those first steps possible. Please steer clear of the predictable blues so common in our sector; fresh, distinctive colour choices will help us stand apart while still feeling optimistic and welcoming.

To make sure we can roll the identity out smoothly, I’ll need:

• Primary logo (vector, full colour)
• Reversed / single-colour variants
• Tagline lock-up with “Where Your Choices Shape Your Journey”
• A compact social-media avatar version
• Basic style sheet covering colour specs, typefaces and clear-space rules

Files should be delivered in AI, EPS, PDF, PNG and SVG so we’re future-proof across print and digital.

If you work in Illustrator, Sketch or a comparable vector tool, even better—just keep the final artwork fully editable. Looking forward to seeing how you capture the spirit of self-reliance, quiet support and bold individuality in one striking mark.