Logo & Branding Design Needed

I need fresh, memorable branding that starts with a standout logo and extends into a simple visual system I can apply everywhere else. This is a straight-up graphic design assignment—no web or UX work—so every hour you put in will go directly toward shaping the brand’s core look and feel.

Here’s what I expect to walk away with:
• Primary logo in color and monochrome, delivered as layered vector (AI/SVG) plus web-ready PNGs
• Clear space, color, and typography guidelines captured in a one-page brand sheet
• Source files that let me tweak or scale the artwork later without quality loss

Clean lines, clever use of color, and an eye for versatility matter more to me than flashy effects. If you have questions about direction, show quick sketches first; that way we refine early and avoid heavy rework.

Hand-off is complete once the final logo files and brand sheet land in my inbox and open flawlessly in Illustrator.