LinkedIn Page Branding Refresh
Budget: $10 – $125 USD
I’m ready to give our LinkedIn Company Page a full makeover so it instantly communicates who we are and why we matter. The single measure of success is stronger brand awareness; every change should boost recognition, recall, and trust at a glance.
Here’s what I need done: a polished visual identity that carries our colours, fonts, and tone consistently across the banner, logo placement, and imagery, paired with a clear-voiced content strategy that encourages visitors to stick around, click, and share. I already have brand guidelines—your job is to translate them into LinkedIn’s layout, optimise each section for search, and map out a short-form post framework that we can execute in-house afterward.
Deliverables
• New header banner and updated logo sizing optimised for all devices
• Rewritten About, Tagline, and Specialties sections with keyword-rich copy
• Style guide for imagery, colour usage, and post formatting (PDF)
• 30-day content calendar outline with post themes, hooks, and CTAs
• Quick engagement tips for comments, hashtags, and community features
Acceptance criteria
– Visual assets fit LinkedIn’s recommended dimensions and render crisply on desktop and mobile
– Copy remains on-brand, free of spelling errors, and passes LinkedIn’s character limits
– Content calendar aligns with our brand voice and is practical for a small team to implement
Once the assets and guide are signed off, the project is complete. I’ll provide existing brand materials as soon as we kick off, and I’m available to answer any clarifying questions along the way.
Here’s what I need done: a polished visual identity that carries our colours, fonts, and tone consistently across the banner, logo placement, and imagery, paired with a clear-voiced content strategy that encourages visitors to stick around, click, and share. I already have brand guidelines—your job is to translate them into LinkedIn’s layout, optimise each section for search, and map out a short-form post framework that we can execute in-house afterward.
Deliverables
• New header banner and updated logo sizing optimised for all devices
• Rewritten About, Tagline, and Specialties sections with keyword-rich copy
• Style guide for imagery, colour usage, and post formatting (PDF)
• 30-day content calendar outline with post themes, hooks, and CTAs
• Quick engagement tips for comments, hashtags, and community features
Acceptance criteria
– Visual assets fit LinkedIn’s recommended dimensions and render crisply on desktop and mobile
– Copy remains on-brand, free of spelling errors, and passes LinkedIn’s character limits
– Content calendar aligns with our brand voice and is practical for a small team to implement
Once the assets and guide are signed off, the project is complete. I’ll provide existing brand materials as soon as we kick off, and I’m available to answer any clarifying questions along the way.