LUXURY FASHION LOGO DESIGN BRIEF

Luxury Fashion Logo Redesign (High-End Resale Brand)

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About the Business

We are a premium luxury fashion resale business specialising in authenticated designer handbags, shoes, jewellery, watches, and accessories.

Our current logo is outdated and too basic. We are seeking a new high-end logo that reflects a modern luxury fashion house.

The brand name and initials will be shared privately after hiring.

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What We Need

A clean, elegant, premium logo that works across:
• Website & ecommerce
• Social media
• Certificates & documents
• Branding materials

The logo must feel luxury, minimal, timeless, and fashion-forward.

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Logo Style Direction

Designers may explore one or more of the following:

1. Monogram Logo (Preferred)
• Interlocking initials
• Iconic fashion-house style
• Works as a standalone icon

2. Luxury Wordmark
• Elegant serif or modern serif typography
• Clean spacing and balance
• No script or cursive fonts

3.Symbol + Wordmark (Optional)
• Minimal abstract symbol
• No diamonds
• No handbag clip-art
• No generic icons

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Please Avoid
X Diamonds
Script / handwritten fonts
Clip-art or stock icons
Cheap gradients
Overly busy designs

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Deliverables Required
• 3–6 logo concepts
• Final selected logo
• Primary + secondary versions
• Icon / monogram version
• Black, white & full-colour versions
• File formats: AI, EPS, SVG, PNG (transparent)
• Font names used
• Colour palette (HEX codes)
• Horizontal & stacked layouts

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Brand Personality

Luxury · Minimal · Elegant · Modern · Fashion-forward · Authentic · Timeless

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Competitor Level (Reference Only)

The logo should feel as premium or more premium than leading luxury resale brands such as:

Fashionphile · Rebag · Luxe Collective · Vestiaire Collective · The RealReal
(For sophistication level only — not copying.)

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To Apply, Please Include
1. Portfolio (luxury or fashion branding preferred)
2. Your design approach
3. Number of concepts included
4. Estimated delivery timeline

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Final Note

This logo will be the long-term identity of a luxury fashion brand.
We are seeking a high-quality, original, premium design, not a template-based logo.