KrishiRassa Logo & Visual Identity 600

Job ID: 39933742

Budget: ₹600 – ₹1,500 INR

I’m launching KrishiRassa, a retail line that brings fresh chakki-ground flours, cold-pressed oils, vibrant spices, nutrient-rich pulses, and premium dry fruits straight from local farms to our customers’ kitchens. I need a memorable logo that displays the brand name and the tagline “Fresh, Pure, Affordable,” and visually blends farm life with the full spectrum of our products in one cohesive concept.

Equal weight on farm cues and product cues is essential: think fields, grains, or sun-kissed landscapes working in harmony with icons or abstract hints of chakki flour, oils, spices, pulses, and dry fruits. Bright, natural colours that feel wholesome and straight-from-the-field should drive the palette.

Deliverables
• Primary logo in vector (AI/SVG), high-resolution PNG, and PDF
• Horizontal, vertical, and mono/one-colour variants
• A concise colour palette and font guide so I can extend the identity across packaging and in-store graphics

The design must be original, versatile for print and digital use, and instantly communicate the freshness and affordability our customers value. If that brief sparks ideas, I’d love to see your concept sketches and hear how you’d refine them into a polished mark for KrishiRassa.