Korean Street Food Branding

ABOUT THE BRAND

We are launching a new Korean-inspired street food concept in the UK with ambitions to grow into a multi-location brand.

The working name will be given later


Potential brand messaging includes:

* Bringing Seoul to Every Bite
* A Little More Seoul
* Freshly Seoul’d
* Get Seoul’d
* Bringing Seoul to Southend

We are looking for a designer to create a complete visual identity system, not just a logo.

TARGET AUDIENCE

* 16–40 years old
* Students
* Young professionals
* Families
* Foodies
* Delivery customers
* Social-media-active consumers

BRAND PERSONALITY

We want the brand to feel:

* Bold
* Youthful
* Fun
* Memorable
* Vibrant
* Modern
* Craveable
* Energetic
* Street-food inspired

We DO NOT want:

* Luxury restaurant branding
* Fine dining aesthetics
* Traditional Korean restaurant aesthetics
* K-pop fan culture aesthetics
* Anime-style branding
* Graffiti-heavy designs
* Generic fast-food branding
* Generic Korean flag imagery

FOOD CONCEPT

Products include:

* Korean-inspired square pizza slices
* Korean fried chicken
* Loaded boxes
* Loaded mandu skewers
* Korean corn dogs
* Signature drinks

The food is indulgent, fun, social-media-friendly, and designed for sharing.

COLOUR PALETTE

Primary colours:

* Vibrant Yellow
* Teal

Secondary colours:

* White
* Charcoal Grey (limited use)

We want the brand to feel bright and visible from a distance.

The storefront should stand out immediately from the surrounding high street.

VISUAL DIRECTION

We are particularly interested in:

* Typography-led branding
* Strong wordmark design
* Distinctive packaging
* Memorable storefront signage
* Modern fast-casual restaurant aesthetics

We prefer:

* Clean design
* Bold typography
* Strong colour blocking
* Modern graphic elements
* Playful brand language

We do NOT want:

* Overly complicated logos
* Generic Korean landmarks
* Traditional Korean patterns
* Stock icons
* Generic food clipart

PACKAGING DIRECTION

Packaging is extremely important to us.

Products include:

* Rectangular pizza boxes
* Loaded box containers
* Drink cups
* Delivery bags
* Chicken packaging

We want packaging that customers can photograph and share on social media.

We like the idea of:

* Large typography
* Bold statements
* Minimal clutter
* Strong colour blocking
* Repeating brand phrases

Examples of brand language:

* Freshly Seoul’d
* Get Seoul’d
* A Little More Seoul
* Bringing Seoul to Every Bite

DELIVERABLES REQUIRED

1. Primary logo/wordmark
2. Secondary logo variations
3. Brand icon/mascot concept (if appropriate)
4. Typography system
5. Colour palette
6. Brand guidelines
7. Storefront signage concepts
8. Pizza box design concepts
9. Loaded box packaging concepts
10. Drink cup concepts
11. Delivery bag concepts
12. Social media profile icon
13. Social media branding templates

FINAL FILES REQUIRED

* AI (Adobe Illustrator)
* SVG
* PDF
* PNG
* Print-ready files
* Full commercial rights

IMPORTANT

Please only apply if you have experience with:

* Restaurant branding
* Hospitality branding
* Fast food branding
* Packaging design
* Food and beverage brands

When applying, please provide examples of restaurant, café, fast-food or hospitality branding projects.