Ivory Coast Tourism Campaign
Budget: $50 – $0 USD
I’m looking for a marketer who can design and execute a fresh, engaging campaign that positions Côte d'Ivoire as a must-see destination for tourists. Our story starts in the plantations of cacao, coffee, anacarde (cashew), and oil palm—agricultural riches that shape local life and create uniquely immersive travel experiences.
What I need:
• A clear creative concept that weaves these crops into compelling travel narratives (think plantation tours, tastings, hands-on harvesting, farm-to-table dining).
• Social-media ready assets—copy, visuals, and short-form videos—tailored for Instagram, TikTok, and Facebook.
• A rollout plan outlining channels, posting cadence, and measurable KPIs for reach, engagement, and conversions to tour bookings.
• Recommendations on partnerships with local guides, festivals, or eco-lodges that can amplify the message.
Key points to keep in mind:
– The core audience is international tourists unfamiliar with Côte d'Ivoire. Messaging should feel adventurous yet reassuring.
– Highlight authentic culture, warm hospitality, and the economic importance of sustainable agriculture.
– French and English deliverables are preferred; additional language suggestions are welcome.
Deliverables will be reviewed for originality, cultural sensitivity, and practicality of execution. If you’ve successfully launched tourism or agri-tourism campaigns before, I’d love to see samples when you bid.
What I need:
• A clear creative concept that weaves these crops into compelling travel narratives (think plantation tours, tastings, hands-on harvesting, farm-to-table dining).
• Social-media ready assets—copy, visuals, and short-form videos—tailored for Instagram, TikTok, and Facebook.
• A rollout plan outlining channels, posting cadence, and measurable KPIs for reach, engagement, and conversions to tour bookings.
• Recommendations on partnerships with local guides, festivals, or eco-lodges that can amplify the message.
Key points to keep in mind:
– The core audience is international tourists unfamiliar with Côte d'Ivoire. Messaging should feel adventurous yet reassuring.
– Highlight authentic culture, warm hospitality, and the economic importance of sustainable agriculture.
– French and English deliverables are preferred; additional language suggestions are welcome.
Deliverables will be reviewed for originality, cultural sensitivity, and practicality of execution. If you’ve successfully launched tourism or agri-tourism campaigns before, I’d love to see samples when you bid.