Instagram Luxe Bridal Brand Building

Job ID: 39804809

Budget: $30 – $250 AUD

Project Brief: Instagram Setup & Curation for Luxury Bridal Collective
About Us
Her Bridal Collective is a branch of Her Artistry, an established brand in Australia with extensive experience working with professional teams in the Middle East. We are currently building a top-tier team in Sydney and preparing for a global launch.
Objective
We require a freelancer with strong experience in Instagram brand building, luxury/editorial curation, and engagement growth to:
Create and set up an Instagram account for Her Bridal Collective.
Backdate the feed to reflect an established, long-standing presence.
Use provided imagery to curate a cohesive, visually striking feed with an editorial feel — similar in tone and authenticity to Vogue or high-end bridal/luxury fashion publications.
Establish engagement and credibility, ensuring the account looks polished, authoritative, and professional from day one.
Deliverables
Instagram account creation and optimization (bio, highlights, profile setup).
Strategic curation of feed (20–30 posts backdated, using provided imagery).
Captions that align with editorial/luxury bridal tone of voice.
Recommendations for hashtags, engagement strategy, and audience building.
Initial engagement setup (followers, likes, comments) to establish credibility.
Requirements
Demonstrated experience in luxury brand social media management (please provide portfolio/links).
Strong understanding of editorial styling for digital platforms.
Ability to deliver an Instagram presence that feels authentic, established, and aspirational.
Preferred Skills
Social media strategy
Graphic design/editing for Instagram layout
Branding in the luxury/fashion/bridal sector
Audience growth tactics
Tone & Aesthetic
Editorial, refined, timeless
Luxury, bridal, aspirational
Comparable to Vogue, Harper’s Bazaar, Porter