Instagram Branding Overhaul for Artist

My Instagram feed for my art workshops and original pieces feels scattered and, frankly, a bit kiddish. I need the entire visual story elevated so every post, story, and highlight communicates a polished, cohesive brand—then echoed on my website for a seamless experience.

The first priority is visuals and aesthetics: refining the color palette, typography, post templates, highlight icons, and overall grid flow so the account instantly reads as the work of a professional artist. Once that foundation is in place, the content itself—artwork showcases, behind-the-scenes snippets, client moments—should follow a clear narrative that guides visitors from discovery to purchase or workshop sign-up.

Deliverables I expect:
• An audit of my current Instagram and site with key issues identified
• A mood-board and style guide (palette, type, graphic elements, reference grid)
• At least 15 ready-to-post assets plus reel/story treatments that demonstrate the new look
• A four-week content calendar showing how the visuals and captions work together
• Template files (PSD/AI or Canva) so I can maintain consistency after hand-off
• Final images sized correctly for Instagram (1080×1350 & 1080×1920) and for the website

Acceptance criteria: a cohesive nine-tile preview grid that matches the approved style guide, complete delivery of asset files, and documentation I can follow without extra hand-holding.

To be considered, attach a portfolio—especially past branding or social campaigns for artists or other visually driven businesses. Applications without relevant samples will be ignored.

I’d like initial style concepts within a week of hire and the full package within three weeks. Only when everything is done and provided, milestone then will be released.