Innovative Halal Travel Brand Design

Design Brief

We are looking for a designer for a travel brand called “Wandering with Iman”, a company focused on halal travel for Muslims and backpackers, inspiring people to explore the world while staying connected to their faith.

We are requesting:

1. A main brand logo
2. A short-form logo / icon for clothing tags, stickers, and small branding use
3. A unique prayer mat design

Design Style:

We are looking for a modern, minimalist, and trending aesthetic*.

We are open to different tones and colour palettes and would like to see creative interpretations.

The design should reflect themes of:

- Travel and adventure (subtle and non-literal)
- Nature (mountains, horizons, landscapes, or natural flow)
- Islamic identity (tasteful calligraphy or symbolic inspiration where appropriate)

These elements do not all need to be included together, but the design should convey the idea of halal travel, faith, and exploration in a simple and meaningful way.

Overall Feel:
- Clean, minimal, and modern
- Brandable and memorable
- Suitable for both digital and physical products
- Easily recognizable at small sizes (especially for clothing tags and embroidery)

What we do NOT want:
- Overly detailed or complex designs
- Anything too stereotypical or cliché (e.g. generic mosque silhouettes, overly obvious airplane or globe icons)
- Cluttered or busy visuals
- Overused travel symbols without originality

Target Audience:

Muslim travellers, young adults, backpackers, and families seeking meaningful and faith-conscious travel experiences.