Innovative Brand & Strategy for Specialty Coffee

Project Brief: Creation of a New Brand Identity & Concept
Overview

We are seeking an experienced branding professional or creative agency to develop a completely new brand identity and concept for our upcoming specialty coffee project. This is not a rebrand — we are creating a brand from the ground up.

The goal is to create a distinctive, premium, and memorable brand that reflects specialty coffee culture, connects with our audience, and provides a strong foundation for long-term growth. The concept should guide not only the visuals but also the feel of the brand, including recommended textures, materials, and overall atmosphere.

Scope of Work

The project will include:

Brand Strategy

Brand positioning, values, and story

Target audience definition and tone of voice

Visual Identity

Logo design (primary & secondary)

Color palette & typography system

Supporting graphic elements and brand language

Creative Concept & Moodboards

Conceptual directions defining brand personality

Guidance on textures, materials, and design feel

Applications & Mockups

Packaging (coffee bags, cups, takeaway items)

Café applications (menus, signage, uniforms, interior feel references)

Merchandise (shirts, tote bags, lifestyle items)

Social media templates

Brand Guidelines

Comprehensive PDF brand manual covering identity, usage rules, and applications

Deliverables

2–3 initial creative directions

Finalized new brand identity system

Mockups of key applications (packaging, café, merchandise, social)

Editable final artwork files (AI, PSD, PNG, PDF)

Full brand guidelines document

Timeline

Initial concepts: 3 weeks

Final delivery: 6–8 weeks