Industrial Rebrand Identity Assets
Budget: $2 – $8 USD
Our industrial company is refreshing its entire visual identity and I need a designer who can translate a modern, minimalist aesthetic into a complete, practical asset suite. I already have legacy logos, colours and a few templates; they will serve as reference points, but most items will need a fresh look that still nods to our heritage.
Scope of work
Please craft and supply the following, ready for day-to-day use:
• Logo system – primary, secondary and icon variations, delivered as a full file pack (AI, EPS, PDF, SVG, PNG, JPG).
• Colour palette – primary/secondary tones with WCAG accessibility ratios and usage notes.
• Typography system – headline, sub-headline and body fonts with clear guidance.
• Visual language & iconography direction – patterns, illustration or pictogram style that complements the logo.
• Social profile assets – banners, avatars and cover images sized for LinkedIn, Facebook, X and Instagram.
• 4–6 social post templates built in Canva so my team can edit copy themselves.
• Sales tools – a Google Slides / PowerPoint deck template and a quote template.
• Email signature design compatible with Outlook and Gmail.
• Vehicle graphics – van livery and general exterior branding concepts that apply the new identity.
• Print collateral – A4/A5 flyers, one-page sell sheets and trade hand-outs.
• Operational stationery – invoice, delivery note, letterhead and general correspondence layouts.
• Signage & events – yard/warehouse signage plus a trade-show banner or pop-up concept.
Acceptance criteria
1. All final artwork supplied in both editable source files and press-ready/web-ready exports.
2. Fonts must be either open-license or properly licensed for commercial use.
3. Colours meet the accessibility ratios documented in the palette.
4. Canva templates are delivered as share-links with editable elements locked where appropriate.
5. Design direction remains clean, modern and minimalist while feeling robust enough for an industrial audience.
If this sounds like your wheelhouse, let’s discuss timelines and milestones so we can roll out the new identity seamlessly across every touch-point.
Scope of work
Please craft and supply the following, ready for day-to-day use:
• Logo system – primary, secondary and icon variations, delivered as a full file pack (AI, EPS, PDF, SVG, PNG, JPG).
• Colour palette – primary/secondary tones with WCAG accessibility ratios and usage notes.
• Typography system – headline, sub-headline and body fonts with clear guidance.
• Visual language & iconography direction – patterns, illustration or pictogram style that complements the logo.
• Social profile assets – banners, avatars and cover images sized for LinkedIn, Facebook, X and Instagram.
• 4–6 social post templates built in Canva so my team can edit copy themselves.
• Sales tools – a Google Slides / PowerPoint deck template and a quote template.
• Email signature design compatible with Outlook and Gmail.
• Vehicle graphics – van livery and general exterior branding concepts that apply the new identity.
• Print collateral – A4/A5 flyers, one-page sell sheets and trade hand-outs.
• Operational stationery – invoice, delivery note, letterhead and general correspondence layouts.
• Signage & events – yard/warehouse signage plus a trade-show banner or pop-up concept.
Acceptance criteria
1. All final artwork supplied in both editable source files and press-ready/web-ready exports.
2. Fonts must be either open-license or properly licensed for commercial use.
3. Colours meet the accessibility ratios documented in the palette.
4. Canva templates are delivered as share-links with editable elements locked where appropriate.
5. Design direction remains clean, modern and minimalist while feeling robust enough for an industrial audience.
If this sounds like your wheelhouse, let’s discuss timelines and milestones so we can roll out the new identity seamlessly across every touch-point.
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Graphic Design
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