Identity Redesign for African Fashion Label

Job ID: 40559150

Budget: €30 – €250 EUR

Brand Identity & Visual Universe Designer Needed for an African Fashion Brand

I’m looking for a talented branding and graphic designer to help redefine the visual identity of our African clothing brand while preserving our current color palette.

The project includes:

* Refining our overall brand identity.
* Creating packaging and shopping bag mockups.
* Designing a unique graphic language and visual identity that belongs exclusively to our brand.
* Creating original graphic patterns and motifs that can be printed on our fabrics and become a recognizable signature of the brand.

More than just a fashion brand, we are building a meaningful universe.

Our mission is to dress people in a way that reveals who they truly are. We celebrate individuals who have overcome challenges, embraced their authentic selves, and chosen to live in alignment with their true identity. Our clothing is meant to reflect inner transformation, resilience, and authenticity.

We want this philosophy to be translated into a living, expressive visual identity—one that tells a story beyond aesthetics. The graphic universe should feel soulful, vibrant, contemporary, and deeply connected to the human experience while honoring African creativity and heritage.

We’re looking for someone who can understand this vision and translate it into a timeless, cohesive, and emotionally impactful brand identity.

Please include examples of branding projects, fashion brands, textile pattern design, or packaging work in your portfolio.

Budget: Modest, but we’re looking for a long-term creative partner if the collaboration is successful

The brand on Instagram : @Blc_universe