Hospitality Brand Guidelines & Systems
Budget: $400 – $900 NZD
We are seeking a freelance graphic designer to help create a cohesive set of one-page brand guidelines for a collection of hospitality concepts.
Most of the core brand elements already exist (logos, menus, etc.). The goal of this project is to extract, refine, and systematize the visual identity for each concept into clean, visually compelling one-sheet brand guides. This is not a from-scratch branding project, but rather an opportunity to bring structure, consistency, and polish to existing materials.
We will begin with one concept as a paid test project. Upon successful completion, the selected designer will be engaged to complete the remaining concepts, develop an overarching identity for the collection, and create a set of supporting templates.
Scope of Work
Develop a one-page brand guideline for each concept (typography, color palette, visual direction, usage)
Ensure consistency in structure while maintaining individuality across concepts
Create a cohesive visual approach that allows all concepts to feel connected as a collection
Design supporting templates (signage, promotional materials, internal collateral)
Ideal Candidate
Experience creating brand guidelines or visual identity systems
Strong portfolio demonstrating layout, typography, and brand consistency
Experience in hospitality, restaurant, or lifestyle brands is a plus
Ability to work within existing brand frameworks and elevate them
Strong attention to detail and clean, modern design sensibility
Project Structure
Phase 1: One concept as a paid test project
Phase 2: Rollout across remaining concepts
Phase 3: Development of templates and collection-level identity
Additional Notes
Strong written communication in English is required
Please include examples of brand guidelines or systems you have created (not just logos)
Most of the core brand elements already exist (logos, menus, etc.). The goal of this project is to extract, refine, and systematize the visual identity for each concept into clean, visually compelling one-sheet brand guides. This is not a from-scratch branding project, but rather an opportunity to bring structure, consistency, and polish to existing materials.
We will begin with one concept as a paid test project. Upon successful completion, the selected designer will be engaged to complete the remaining concepts, develop an overarching identity for the collection, and create a set of supporting templates.
Scope of Work
Develop a one-page brand guideline for each concept (typography, color palette, visual direction, usage)
Ensure consistency in structure while maintaining individuality across concepts
Create a cohesive visual approach that allows all concepts to feel connected as a collection
Design supporting templates (signage, promotional materials, internal collateral)
Ideal Candidate
Experience creating brand guidelines or visual identity systems
Strong portfolio demonstrating layout, typography, and brand consistency
Experience in hospitality, restaurant, or lifestyle brands is a plus
Ability to work within existing brand frameworks and elevate them
Strong attention to detail and clean, modern design sensibility
Project Structure
Phase 1: One concept as a paid test project
Phase 2: Rollout across remaining concepts
Phase 3: Development of templates and collection-level identity
Additional Notes
Strong written communication in English is required
Please include examples of brand guidelines or systems you have created (not just logos)