Graphic Designer Needed for Premium Nutrition Brand (Investor Pitch-Ready)
Budget: $30 – $250 CAD
Overview
I’m building a premium performance-recovery nutrition brand targeting active adults aged 40+. The brand is positioned around calm confidence, scientific credibility, and long-term performance, not hype or trend-driven aesthetics.
I’m looking for an experienced brand / packaging-focused graphic designer to help translate an already-defined brand direction into investor-ready visual assets.
This is not a speculative idea. Brand strategy, positioning, and creative direction are already documented. Your role is to execute thoughtfully within clear guardrails and elevate the brand to a professional, fundable level.
Scope of Work (Phase 1)
The immediate goal is to reach a polished, investor-pitch-ready state, not full production.
Deliverables may include:
Brand identity exploration (within defined direction)
Logo / wordmark concepts
Typography system
Color palette refinement
Packaging concept design (electrolyte product)
Front-of-pack focus
Visual hierarchy
Premium, minimalist aesthetic
1–2 hero visuals suitable for:
Investor deck
One-pager
Early marketing discussions
This phase is about clarity, credibility, and restraint, not final manufacturing files.
Brand Direction (Important)
The brand must feel:
Premium
Calm
Credible
Engineered
Timeless
The brand must avoid:
Hype-driven sports nutrition aesthetics
Neon or highly saturated colors
Glossy, mass-market packaging
Trendy or thin typefaces
“Gym bro” or Gen-Z energy drink vibes
You will be provided with:
A one-page creative direction brief
Validated research on target demographic preferences (40+)
Visual reference guardrails
Clear positioning and narrative
Ideal Designer Profile
You’re a strong fit if:
You have experience in premium CPG, supplements, wellness, or nutrition
You understand brand systems, not just logos
You’re comfortable designing with restraint
You can justify design decisions logically (not “it looks cool”)
You’ve worked on projects that needed to feel investor-ready
Experience with packaging is a major plus.
What This Is NOT
Not a logo-only job
Not a quick Canva project
Not trend-chasing or social-media-first design
Not an “unlimited revisions” situation
I’m looking for a collaborative professional, not pixel-pushing on demand.
Budget & Timeline
Budget: Open to discussion based on experience and scope
Initial timeline: 2–4 weeks for Phase 1
Strong potential for ongoing work as the brand progresses
How to Apply
Please include:
A short note explaining why this project interests you
Links to relevant work (especially CPG, supplements, or premium brands)
One example of a project where restraint and clarity were key
Your availability over the next 4 weeks
Applications that clearly demonstrate strategic thinking + execution will be prioritized.
I’m building a premium performance-recovery nutrition brand targeting active adults aged 40+. The brand is positioned around calm confidence, scientific credibility, and long-term performance, not hype or trend-driven aesthetics.
I’m looking for an experienced brand / packaging-focused graphic designer to help translate an already-defined brand direction into investor-ready visual assets.
This is not a speculative idea. Brand strategy, positioning, and creative direction are already documented. Your role is to execute thoughtfully within clear guardrails and elevate the brand to a professional, fundable level.
Scope of Work (Phase 1)
The immediate goal is to reach a polished, investor-pitch-ready state, not full production.
Deliverables may include:
Brand identity exploration (within defined direction)
Logo / wordmark concepts
Typography system
Color palette refinement
Packaging concept design (electrolyte product)
Front-of-pack focus
Visual hierarchy
Premium, minimalist aesthetic
1–2 hero visuals suitable for:
Investor deck
One-pager
Early marketing discussions
This phase is about clarity, credibility, and restraint, not final manufacturing files.
Brand Direction (Important)
The brand must feel:
Premium
Calm
Credible
Engineered
Timeless
The brand must avoid:
Hype-driven sports nutrition aesthetics
Neon or highly saturated colors
Glossy, mass-market packaging
Trendy or thin typefaces
“Gym bro” or Gen-Z energy drink vibes
You will be provided with:
A one-page creative direction brief
Validated research on target demographic preferences (40+)
Visual reference guardrails
Clear positioning and narrative
Ideal Designer Profile
You’re a strong fit if:
You have experience in premium CPG, supplements, wellness, or nutrition
You understand brand systems, not just logos
You’re comfortable designing with restraint
You can justify design decisions logically (not “it looks cool”)
You’ve worked on projects that needed to feel investor-ready
Experience with packaging is a major plus.
What This Is NOT
Not a logo-only job
Not a quick Canva project
Not trend-chasing or social-media-first design
Not an “unlimited revisions” situation
I’m looking for a collaborative professional, not pixel-pushing on demand.
Budget & Timeline
Budget: Open to discussion based on experience and scope
Initial timeline: 2–4 weeks for Phase 1
Strong potential for ongoing work as the brand progresses
How to Apply
Please include:
A short note explaining why this project interests you
Links to relevant work (especially CPG, supplements, or premium brands)
One example of a project where restraint and clarity were key
Your availability over the next 4 weeks
Applications that clearly demonstrate strategic thinking + execution will be prioritized.