Gen Alpha Skin Care Brand

I'm launching a skin care brand specifically tailored for young adults, focusing initially on moisturizers. I'm looking for experienced freelancers who can help bring this vision to life.

Key Requirements:
- Develop a unique selling proposition (USP) for the brand
- Formulate a range of innovative and appealing moisturizers
- Design engaging and youthful branding and packaging
- Create a comprehensive marketing strategy targeting young adults

Ideal Skills and Experience:
- Proven experience in the skincare industry
- Strong background in product formulation, branding, and marketing
- Understanding of young adult consumer behavior and trends
- Creative and innovative mindset

SCOPE OF WORK
**Stage 1 — Brand Strategy |
1. Competitor decoding: 6 Indian brands
2. Inspiration brand learning: 4 international brands
3. Consumer understanding study
4. 16 qualitative consumer interviews (informal recruitment)
5. Brand positioning
6. Creative concept + mood boards

**Stage 2 — Brand Identity |
7. Logo
8. Mnemonic
9. Colour system
10. Typography
11. Illustration style setup
12. Photography style setup
13. Brand story
14. Key messaging (teens, parents)
15. Tone of voice

**Stage 3 — Packaging |
16. Master visual language: 3 routes explored, 1 finalised
17. Master designs × 3 sub-brand lines
18. Form recommendation from vendor catalogs
19. Information hierarchy / label structure
20. FOP, SOP, BOP verbal communication
21. Print-ready artworks: primary + secondary packaging
22. Variant adaptations

**Stage 4 — Web Assets |
23. Hero banners × 2
24. PDP template × 6 carousel posts
25. PLP image template × 1
26. Design/functionality: 5 pages
27. Shopify theme evaluation
28. Website developer design translation/transfer