Gamified Fintech App Brand Identity

I’m preparing to launch a gamified fintech mobile app in Australia in 2026 and need a full visual identity that feels as rewarding and lively as the product itself. The logo should lead with fun, game-like energy—Duolingo’s friendly personality is the closest reference—but still read as modern, clean, and ultimately trustworthy. I’m naturally drawn to bold, vibrant colours that pop on-screen and signal achievement, so please think in that spectrum rather than pastels or muted tones.

Scope of work
• Primary logo plus lock-ups and variations
• App icon for iOS and Android
• Complete colour palette, typography set, and usage specs
• A concise brand-guidelines PDF outlining correct usage, spacing, and colour codes
• Final artwork supplied in AI, EPS, SVG, and PNG

Ideal partner
You’ve built branding for consumer mobile apps or games before, know how to balance playful visuals with professional polish, and respond quickly throughout the process. A portfolio that demonstrates this mix will carry real weight.

When you reply, include:
• A link to relevant case studies
• Your fixed quote and any milestone breakdowns
• Estimated timeline from kick-off to final hand-off

I’m excited to see how you’ll turn this vision into a memorable, game-inspired identity.